Senior Marketing Specialist
Weaver Consultants Group · Naperville, IL · 2 wk ago
MarketingFull-time
This role supports national operations across multiple brands in various industrial sectors as part of an established in-house marketing team.
Responsibilities
- Lead website content development in coordination with technical staff.
- Drive branding refinement activities and support strategic business development initiatives.
- Increase brand awareness on social media and engage in creative design and digital projects.
- Partner with technical teams to develop content explaining engineering, construction, and environmental service offerings.
- Provide creative design support for sales initiatives such as client and conference presentations.
- Support design and content updates for marketing brochures, corporate resumes, project technical descriptions, and additional marketing materials.
- Maintain organized marketing files, including photography, collateral, and analytical data reporting.
- Participate in tradeshows, industry conferences, professional associations, and client/employee events.
- Assist in preparing marketing materials such as statements of qualifications (SOQs) and requests for proposals (RFPs), including advanced formatting in Microsoft Office Suite.
- Update website content through established WordPress sites.
- Develop social media presence across select brands.
- Represent the Marketing department at cross-functional meetings and committees.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- 3 to 5 years of formal marketing experience.
- Experience working with or for B2B companies in Construction, Engineering, Industrial, Environmental, or Consulting sectors is a plus.
- Proficiency in Microsoft Office and Adobe design programs.
- Comfortable working with multiple project stakeholders and technical engineering professionals.
- Prior involvement in supporting corporate-level marketing, communications, creative, sales, contracts, or business development teams.
- Ability to work in a hybrid environment with a minimum of 2 days per week in the Naperville, IL office.
- Valid driver’s license with a driving record in good standing.
Skills
- Expert-level skill in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Demonstrated success in developing branding and marketing collateral (brochures, sales sheets, investor relations materials, corporate communications, presentations, campaigns).
- Strong attention to detail and organizational skills.
- Ability to take initiative and prioritize deliverables across multiple projects.
- Flexible and adaptable to evolving department priorities.
- Experience with Google Analytics for website traffic data analysis and performance improvement.
- Familiarity with maintaining website content on WordPress or similar CMS.
- Professional, ethical, and committed to excellence in communications.
- Ability to collaborate virtually with teams across 20+ offices.