Senior Marketing Specialist

About the role

U.S. Bancorp Asset Management’s Marketing Group is seeking a full-time Senior Marketing Specialist to serve as the primary marketing lead for national, cross‑brand, and non‑regional initiatives including key solution support and our firmwide thought leadership program. This role will be an integral part of Marketing’s Strategy and Planning team, responsible for driving enterprise‑level strategies across our client segments. The Senior Marketing Specialist partners closely with distribution leadership, product management, sales enablement, and subject‑matter experts to elevate our national presence through integrated marketing, thought leadership, and strategic content development. This role is ideal for a proactive, strategically minded marketer who thrives in a matrixed environment and can independently lead complex, high‑visibility initiatives.

Responsibilities

Project Leadership & Marketing Segment Support

• Lead marketing support for our Outsourced Chief Investment Officer (OCIO) business, First American Funds (FAF) family of money market and multi-asset funds, consultant relations team, and other specialized solutions.
• Manage large scale, non-regional initiatives across brands and channels, including bank channel marketing, conferences, sponsorships, email marketing, and competitive messaging in client segments.
• Drive the creation and execution of marketing materials including email campaigns, one pagers, speaking presentations, advertisements, webinars, and other client-ready materials in collaboration with internal and external stakeholders.
• Partner closely with the regional specialists (East, Midwest, California & West) and our local government investment pool (LGIP) specialist to coordinate national messaging, share insights, and ensure alignment between regional initiatives and enterprise‑level strategies.
• Collaborate closely with sales, product, legal/compliance, and other marketing partners to ensure accuracy, consistency, and brand alignment.

National Thought Leadership Management

• Drive the creation, alignment, and deployment of enterprise level thought leadership and collateral for economic, investment, and client-segment-specific topics.
• Partner with internal experts to translate technical expertise into client friendly narratives.
• Collaborate with regional and product specialists, as well as the branding & communications team, to ensure national thought leadership is informed by, and aligned with, local client needs and trends.

Qualifications

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• Bachelor’s degree required; advanced degree or industry certifications a plus.
• Minimum of six or more years of experience in marketing, financial services, asset management, or a related field.
• Exceptional project management skills, including the ability to independently lead complex, multi stakeholder initiatives from planning through execution.
• Highly organized and detail driven, with proven ability to manage multiple concurrent projects, deadlines, and shifting priorities in a fast moving, matrixed environment.
• Expertise using project management tools such as Microsoft Planner, task boards, workflows, and collaborative dashboards to track progress, manage workstreams, and ensure alignment.
• Strong strategic thinking and content development capabilities, with experience transforming technical concepts into client ready materials.
• Excellent written and verbal communication skills, including experience coordinating across legal/compliance, sales, and product teams.
• Proficiency with Microsoft Office; experience with CRM, email marketing platforms, Adobe tools, and content management systems preferred.
• Demonstrated ability to work independently while maintaining strong cross functional collaboration.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

Pay

Pay Range: $92,820.00 - $109,200.00 (based on primary location; actual range may differ by role location). In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, 401(k) contribution and pension (all benefits subject to eligibility requirements).

Schedule

The role offers a hybrid/flexible schedule with an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.