Senior Marketing Specialist

Responsibilities

• Develop the joint global marketing strategies with a few Strategic Technology Alliances that underpin the go-to-market strategy for each alliance
• Craft compelling value-propositions, messaging and positioning that addresses a buyer’s needs and invokes the desire to engage and adopt joint solutions built on the SailPoint platform
• Own the strategy and creation of joint alliance market-facing and internal enablement content that manifest the differentiation of SailPoint in the market.
• Leverage traditional channel and system integrator partnerships for tri-party channels to market
• Develop joint marketing campaigns (content, thought leadership, demand activations) with each Strategic Alliance, that targets key industries and markets, with our joint solution, that results in sales team, opportunity identification, and pipeline for the partnerships
• Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences

Requirements

• 5+ years of experience on high-performing marketing teams, working Strategic Alliance Partners and optimization of vendor marketplaces
• Product Marketing experience and the ability to establish the unique positioning and content of our joint solutions with our strategic alliances
• Ability to establish partnership Marketing Strategy, encompassing value proposition creation, communications, use case identification, targeting, and content that drive integrated joint demand generation globally
• Self-starter who is experienced in successfully taking a project from concept to execution, with a bias for action against multiple deadlines
• AI-savvy, ability to scale, automate, and multi-task a variety of critical priorities and stakeholders across several strategic partners
• Experience influencing and working across cross-functional teams, managing peer-to-peer relationships with strategic partners
• Strong project/program management skills, with proven record of managing end-to-end development of strategic campaigns and initiatives
• Comfortable within a global scope, understanding local nuances, while driving strategic priorities
• Strong analytical and problem-solving skills
• Excellent interpersonal, facilitation, and communication skills
• Enterprise security software/SaaS experience and Marketplace experience