Senior Marketing Specialist

The Big Picture

The Senior Marketing & Campaign Specialist is a key member of Edible Brands' Integrated Marketing Communications (IMC) team. This role is responsible for executing brand strategy across both Edible Arrangements and Rōti, ensuring campaigns are launched effectively and align with the brand's messaging.

Campaign Execution

• Own the end-to-end creative review process between agency and channel owners
• Manage revision cycles and ensure assets are delivered on spec and on time
• Traffic approved campaign assets to channel owners across various platforms
• Track and synthesize mid-campaign and post-campaign performance data
• Support additional campaigns, initiatives, and cross-brand projects as the business evolves

Influencer Marketing

• Act as the coordination point between the brand and the influencer agency
• Ensure seamless execution from briefing through delivery for Edible Arrangements and Rōti campaigns

Local Marketing Production

• Own the execution and production of key elements of the Edible Arrangements Local Store Marketing (LSM) program
• Support 600+ franchise locations with locally relevant marketing initiatives and resources
• Lead creative production for seasonal in-store marketing materials and franchisee-facing marketing tools
• Ensure local marketing toolkits are current and on-brand for franchisees