Senior Marketing Specialist

Core Responsibilities And Activities

• Lead strategic marketing initiatives across Rental, Natural Gas, Microgrid, and G-Drive applications, shaping segment strategies, channel evolution, and product roadmap priorities aligned to business growth objectives.
• Develop comprehensive market outlooks, including sizing, growth projections, and trend analysis, with a focus on the transition to distributed energy, bridge-to-grid, and lower-carbon solutions.
• Drive competitive intelligence and market sensing efforts by analyzing competitor offerings, pricing strategies, channel models, and customer value propositions to inform strategic decision-making.
• Maintain and advance the G-Drive growth roadmap, prioritizing opportunities through actionable insights, customer feedback, and cross-functional alignment.
• Persist across Americas Marketing and Sales Operations to strengthen program planning, execution discipline, and market activation strategies, including events and trade shows.
• Contribute to annual operating plans and long-term growth strategies by aligning investments, commercial priorities, and market opportunities.
• Integrate cross-functional perspectives from product, sales, and regional teams to ensure cohesive execution and sustained business impact.

Requirements

• Balance diverse stakeholder needs while planning and aligning marketing activities to achieve strategic business objectives.
• Communicate clearly and effectively across multiple audiences, building strong partnerships and maintaining stakeholder engagement.
• Leverage market analysis, channel awareness, and customer insights to develop data-driven, customer-centric marketing strategies.
• Demonstrate resourcefulness and adaptability by efficiently utilizing available resources and integrating diverse perspectives to drive meaningful results.

Qualifications

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.