Senior Marketing Specialist
About the Role
The Senior Specialist, Marketing and Insights develops and executes marketing strategies that support organizational and service line and program goals. This role partners closely with internal clients to address business challenges through strategic marketing consultation and collaboration with marketing and communications teams. The Senior Specialist leads annual service line marketing planning and execution across owned, earned, and paid channels, working with subject matter experts to deliver integrated, data-informed initiatives. Serving as the primary relationship manager for multiple service lines and programs, the role oversees project communication, execution of marketing tactics, timelines, budgets, and performance reporting to ensure successful outcomes.
Work Arrangement
This role offers a hybrid work arrangement, requiring 2-3 days on-site each week to collaborate effectively with team members and stakeholders while maintaining flexibility for remote work.
Service Line Relationship Management
- Serve as the primary marketing relationship manager for multiple service lines and programs, building and maintaining strong client partnerships.
- Manage client expectations, proactively identify risks or issues, and escalate as appropriate.
- Communicate project status, performance, and results to clients and marketing leadership.
Annual Service Line Marketing Planning and Execution
- Develop and execute annual integrated marketing plans and messaging strategies for divisions and service lines, with a focus on patient/family and subspecialist audiences.
- Partner with channel experts across paid, owned, and earned media to design and activate integrated plans.
- Lead marketing and communications teams in executing plan tactics, including digital marketing, content development, direct marketing, and advertising.
Strategic Marketing Consultation and Execution
- Provide strategic marketing consultation to service lines to address business challenges and achieve goals.
- Collaborate with clients to define objectives and deliver proactive, solution-oriented marketing and communications counsel.
- Identify marketing opportunities in partnership with paid, owned, and earned channel experts.
- Serve as marketing project manager, ensuring initiatives align with client expectations and are delivered on time and within budget.
Qualifications
- Bachelor's degree in a related field
- 2+ years of work experience in a related job discipline
About Us
At Cincinnati Children's, we come to work with one goal: to make children's health better. We believe in a holistic team approach, both in caring for patients and their families, and in advancing science and discovery. We strive to do better and find energy and inspiration in our shared purpose. If you want to be the best you can be, you can do it at Cincinnati Children's.
Cincinnati Children's is recognized by U.S. News & World Report as a top 10 best Children's Hospitals in the nation for more than 15 years. Consistently among the top 3 Children's Hospitals for National Institutes of Health (NIH) Funding. Recognized as one of America's Best Large Employers (2025), America's Best Employers for New Grads (2025). One of the nation's America's Most Innovative Companies as noted by Fortune. Consistently certified as great place to work. A Leading Disability Employer as noted by the National Organization on Disability. Magnet® designated for the fourth consecutive time by the American Nurses Credentialing Center (ANCC).
Pay
Expected starting pay range: $61,401.60 - $78,291.20. Starting pay is based on experience, skills, and equity; exceptions may apply for highly qualified candidates. Additional pay (e.g., shift, on-call, or weekend differentials) and benefits may apply. Annual pay may vary based on FTE status.
Schedule
Day shift, full time, 40 hours per week, 1.0 FTE