Senior Marketing Specialist

About the Role

This is a senior, hands-on email and lifecycle marketing role on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day. Email is where those member relationships live. Your impact shows up fast: your segmentation, testing, and personalization decisions move real numbers. You get lifecycle, product, and promotional marketing in one seat, and you will have room to change the approach when the data says to. Candidates on the West Coast are especially encouraged to apply.

Responsibilities

• Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
• Lifecycle Programs: Own member journeys from onboarding through re-engagement.
• Product Marketing: Turn product and offer launches into compelling member communications.
• Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
• Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
• Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
• Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
• Cross-Functional Partnership: Align with sales, operations, and other teams so the customer journey stays seamless.

Requirements

• 5+ years of marketing experience with a strong grasp of best practices and industry trends.
• Deep, hands-on email marketing expertise. This is the core of the role.
• Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
• 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
• Strong analytical skills and the habit of letting data drive decisions.
• Excellent written and verbal communication, with email content that resonates.
• Proven cross-functional collaboration and relationship building.
• Comfort in a fast-paced, high-volume environment with quick turnarounds.
• Leadership qualities, initiative, and a proactive, go-getter mindset.
• Travel or cruise industry experience is a plus, not a requirement.

Benefits

• Unlimited PTO
• Exclusive employee travel rates
• Travel discounts through arrivia programs
• Medical, dental, and vision insurance
• 401(k)

About arrivia

At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.