Senior Marketing Specialist - Account Based Marketing - North America

Key Responsibilities

• Execute 1:few and 1:many ABM programs aligned to global frameworks and regional sales priorities
• Partner with North American sales leaders, account executives, and partner managers to translate growth objectives into targeted account-based programs
• Design and deliver account-centric journeys with persona- and industry-specific messaging
• Identify and develop opportunities to generate new pipeline and advance existing opportunities within target accounts
• Serve as a subject matter expert and trusted partner in building scalable ABM programs and experiences
• Integrated Campaign Planning & Execution
• Plan and execute multi-touch, integrated campaigns across email, webinars, events, paid media, social, and sales channels
• Lead the development of multi-dimensional inbound and outbound programs, including coordination with third-party vendors
• Ensure consistent messaging and coordinated execution across all campaign touchpoints
• Align campaign execution with broader GTM objectives and regional priorities
• Collaborate with Product Marketing and Content teams to refine persona-based messaging and value propositions
• Develop and execute testing strategies (A/B testing, segmentation, flows), analyze results, and apply learnings

Pipeline Ownership & Performance Optimization

• Own campaign performance against pipeline targets, including MQLs, SQLs, pipeline creation, and revenue contribution
• Continuously optimize segmentation, messaging, channel mix, and timing using data-driven insights
• Develop scalable campaign playbooks, templates, and best practices to support business growth

Qualifications & Experience

• 5+ years of experience in B2B marketing, with at least 3 years focused on ABM or demand generation
• Proven track record of delivering campaigns that drive pipeline creation, opportunity acceleration, and account growth
• Strong cross-functional collaboration and project management skills in fast-paced, deadline-driven environments
• Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce), along with analytics and reporting tools
• Self-starter mindset with strong ownership, intellectual curiosity, and passion for continuous improvement
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)