Senior Marketing Scientist, Level 4

About the role

The Marketing Science team at Snap helps advertisers get the highest possible ROI from Snap's ads platform by using advanced measurement and analytics. We equip our Sales teams with what they need to be quantitatively driven, consultative partners to advertisers through training, tooling, and measurement best practices, and partner closely with Product, Engineering, Strategy, and Sales to ensure Snap’s ad products are effective, efficient, and customer-centric.

Responsibilities

• Be the primary driver of performance improvement across key measurement solutions, strategic partners, and top advertisers through a mix of learning agenda development, measurement strategy, experimental design, causal analytics, and ads efficacy solution prototyping
• Lead measurement, research, and learning plans for key clients, partners, and solutions in support of advertiser objectives, Snap’s business goals, and the long-term growth of the ads business
• Develop strategy, prioritization, and roadmaps for ads measurement and insights products across assigned solutions, partners, industries, or verticals
• Work closely with Product, Engineering, Data Science, and R&D teams to identify, prototype, validate, and scale new measurement solutions and capabilities for the broader Marketing Science organization
• Lead the scoping and development of custom multi-study meta-analyses in partnership with Data Science, R&D, and external partners to understand the relative impact of different marketing strategies across digital platforms and media
• Build measurement capabilities, performance guidance, and advocacy across verticals, strategic partners, advertisers, cross-functional teams, and the broader industry
• Partner with Sales teams to deliver actionable insights, consultative recommendations, and measurement best practices that improve advertiser performance and strengthen client relationships
• Contribute to thought leadership initiatives that establish Snap’s perspective on measurement, attribution, and advertising effectiveness within the industry
• Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity

Requirements

• Ability to structure and conduct analyses to generate insight and recommendations
• Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
• Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
• Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling
• Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
• Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
• Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
• Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition of Snap
• A strong understanding of Snapchat and the digital advertising and measurement ecosystem
• Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practices

Qualifications

• Bachelor’s degree in a quantitative or business field, or equivalent years of practical work experience
• 5+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 4 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant quantitative or business field + 1 year of post-graduate advanced analytics and measurement experience
• Experience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research company

Preferred Qualifications

• Advanced degree in business, math, economics, engineering or a related field
• Direct work experience with top performance or brand advertisers
• Experience with ads measurement for one or more of the following verticals: technology, entertainment, travel, telco, or finance

Benefits

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Pay

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $157,000-$235,000 annually. Zone B: The base salary range for this position is $149,000-$223,000 annually. Zone C: The base salary range for this position is $133,000-$200,000 annually. This position is eligible for equity in the form of RSUs.