Senior Marketing Proposal Specialist

About the role

At Wilson Elser, we are redefining what it means to work at a national law firm. With more than 1,400 attorneys across 46 offices nationwide, we are recognized among the top 100 law firms by The American Lawyer and ranked #30 in the National Law Journal’s survey of the nation’s largest law firms. Our continued success is built on a culture of collaboration, innovation, client service, and mutual respect. We are committed to fostering an environment where employees are empowered to grow their careers, contribute meaningfully, and thrive professionally.

The Marketing Proposal Specialist combines two principal competencies: persuasive writing and strategic thinking. As an important member of the firm’s Business Development and Marketing Department, the Specialist will play a key role in the development of client proposals and pitches, implementation of client development initiatives, and other projects related to the pursuit of new business. This includes the creation/aggregation of content for requests for proposal (RFP, RFI, RFQ) and custom brochures, where the ability to understand and effectively communicate the firm’s value proposition – both verbally and visually – is a difference-maker. The Specialist will have the ability to prioritize workload and complete tasks under time pressure when necessary. He or she must be adaptable, with the ability to respond productively to individualized needs of attorneys. Must be computer proficient, with excellent technological skills including proficiency in all Microsoft Office applications. Dependable team player who works collaboratively and cooperatively with others in a team-oriented environment. Must also work well independently, coordinate projects and maintain communications with various constituencies.

Responsibilities

• Preparing responses to client Requests for Proposals and Requests for Information, from the initial planning stage to final production and delivery.
• Analyzing solicitation requirements, preparing proposal plan to include required components (graphics, biographies, narrative, etc.), outlining tasks, schedules and responsibilities.
• Collaborating with an attorney or a team of attorneys to develop pursuit win strategies, define and articulate value proposition, and produce professional proposals and related client materials.
• Crafting new content, such as custom cover letters, executive summaries and capabilities statements on a proposal-by-proposal basis.
• Coordinating with other marketing team members as needed to produce required proposal deliverables.
• Working with other firm departments as necessary to prepare responses.
• Researching prospective clients and opportunities to effectively tailor proposal messaging and the related capture strategies.
• Ensuring the firm’s vetting (go/no-go), production and quality