Senior Marketing Manager - Workplace Infrastructure

About the role

This hybrid role is based primarily in our Telford, PA office (2–3 days per week) and focuses on strategy execution and programs to expand market share for the Workplace Infrastructure portfolio in the US market. The Senior Marketing Manager will collaborate cross-functionally with Sales, Professional Services, Operations, Product Management, and Strategic Accounts to translate clinical and technical insights into compelling value propositions for WPI stakeholders, hospital leadership, architects, and equipment planners.

Responsibilities

• Strategic Marketing & Commercial Leadership
  • Execute go-to-market strategies for WPI solutions (Booms and Lights) aligned with business growth objectives
  • Define and refine value propositions grounded in clinical outcomes, operational efficiency, and total cost of ownership
  • Identify market trends, competitive dynamics, and opportunities to inform portfolio strategy
• Clinical & Market Insight Integration
  • Translate clinical expertise into credible, evidence-based marketing narratives aligned with the latest guidelines
  • Translate technical requirements, construction standards, and project requirements into evidence-based design messaging, communication, and customer presentations
  • Partner with clinicians, architects, equipment planners, and KOLs to develop case studies, clinical evidence, and education programs
  • Serve as a subject-matter expert for clinical workflows and patient care pathways across critical care
  • Drive engagement at industry conferences and build strategic relationships to improve exposure to Draeger’s mission and vision
• Sales Enablement
  • Create and deliver product training, competitive training, and ad-hoc product support to increase customer knowledge/utilization and perceived value
  • Develop and deliver sales tools and customer presentations, including supporting direct sales calls when required
  • Coordinate/collaborate with sales and contract administration teams to facilitate and support RFP/GPO bidding processes
  • Support the Operational Team to optimize implementation, customer training, and technology adoption
• Product and Portfolio Management
  • Act as a regional product expert on all product functionality
  • Provide input to product management teams to ensure development aligns with local requirements and optimizes profitability
  • Create internal/external communications for product updates, critical changes, and customer service issues
  • Interact with appropriate staff to support product requirements and ensure product line performance according to plan
• Connected Solutions
  • Collaborate cross-functionally with PerioOp, Ventilation, Digital Analytics, Patient Monitoring, Service, Consumables and other areas to position and drive holistic, integrated solutions for customers

Qualifications

• Bachelor’s degree in business, marketing, Life Sciences, or related field (or equivalent education, training, and experience); MBA a plus
• 7–10+ years of experience in medical device marketing, product management, or healthcare sales
• Ability to think strategically and break down complex topics into workable packages
• Strong presentation skills for small and large groups
• Project management skills
• Willingness to travel nationally by automobile, train, or plane 10–20% of the time and internationally approximately 5% of the time

Benefits

• Medical, dental, and vision insurance
• Life, short- and long-term disability coverage
• 401(k) with company match
• Over 4 weeks of paid time off, plus holidays and parental leave
• Flexible spending accounts and employee assistance program
• Select locations offer free parking, on-site gym, cafeteria, and game room