Senior Marketing Manager, Roofing Products Division

Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Brand Strategy & Positioning
• Define and evolve the brand’s identity, voice, and positioning in alignment with goals.
• Conduct market research and competitive analysis to inform brand strategy.
• Develop brand architecture and guidelines to ensure consistency across channels.
• Campaign Development & Execution
• Lead integrated marketing campaigns that reinforce brand values and drive engagement.
• Partner with Sales and Product Management to deliver cohesive messaging and visuals.
• Monitor campaign performance and optimize based on insights and KPIs.
• Cross-Functional Leadership
• Collaborate with Product Managers, Sales, and New Product Development & Innovation (NPDI) to align brand messaging.
• Serve as a brand ambassador internally, educating teams on brand standards and storytelling.
• Customer & Market Insights
• Analyze customer behavior, feedback, and trends to refine brand strategy.
• Leverage data to identify opportunities for brand growth and differentiation.
• Vendor Management
• Manage relationships with external agencies, designers, and consultants.
• Oversee creative briefs, timelines, and deliverables to ensure brand alignment.
• Industry Event Management
• Plan, coordinate, and execute company participation in industry trade shows and conferences.
• Partner with Sales and Product Management to ensure alignment of trade show objectives with business goals.
• Track ROI by analyzing leads, customer interactions, and post-event follow-up.
• Identify new trade show opportunities to expand brand visibility and market reach.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field; MBA a plus.
• 7+ years of progressive marketing experience, including leadership in brand strategy and campaign management.
• Proven track record of executing multi-channel marketing campaigns that drive measurable growth.
• Strong understanding of B2B marketing, ideally within construction, roofing, or industrial sectors.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Experience managing budgets, vendors, and cross-functional teams.
• Proficiency in CRM systems, marketing automation, and analytics tools.
• Familiarity with the commercial roofing or building materials industry preferred.
• Experience with lead generation and sales enablement strategies.
• Creative problem-solving and ability to balance strategic vision with hands-on execution.
• Demonstrated success in mentoring and developing high-performing contributors.
• Able to act in a professional manner with employees and customers.
• Able to demonstrate a positive attitude and good judgement.
• Strong presentation and delivery skills.
• Strong PC skills including experience with MS Office Suite.