Senior Marketing Manager - Retail Support Center, Marshall, MN

About the role

The Senior Marketing Manager – Customer Engagement at Runnings leads the strategy behind promotions, digital marketing, e-commerce growth, and customer acquisition. This role partners with Merchandising, Buying, and vendor partners to shape impactful campaigns, drive revenue growth, and enhance the customer experience.

Responsibilities

• Develop and manage an integrated 12-month promotional calendar across all channels.
• Define promotional objectives, offer strategies, and execution plans to support sales, customer acquisition, retention, inventory objectives, and profitability.
• Lead promotional planning meetings and facilitate alignment among Marketing, Merchandising, Buying, and other stakeholders.
• Promote a data-driven culture that supports both performance improvement and innovation.
• Analyze customer, sales, and promotional data to identify opportunities and improve results.
• Manage digital marketing budgets, agency relationships, and campaign performance.
• Develop and execute digital marketing strategies that drive customer acquisition, retention, store traffic, and e-commerce sales.
• Lead strategies to improve online sales, customer engagement, conversion, and customer satisfaction.
• Oversee website merchandising, pricing, promotions, content, and customer experience optimization.
• Optimize marketing investments, including vendor co-op and trade advertising funds, to maximize return on investment, drive revenue growth, increase store traffic and online engagement, strengthen customer retention, and improve profitability.
• Partner with Merchandising and Buying teams to align promotional and business objectives.
• Establish processes that support coordinated planning and execution of promotions across all channels.
• Provide guidance on pricing events, bundles, rebates, gift card offers, and other promotional tactics.
• Develop annual strategies to maximize vendor co-op funds, trade advertising investments, and promotional support, while tracking performance against established goals.
• Align vendor investments with promotional priorities and business objectives.
• Integrate vendor-funded promotions into the annual marketing calendar and optimize return on investment.
• Lead, coach, and develop direct reports to achieve departmental goals.
• Set performance expectations, provide feedback, and promote accountability.
• Foster a collaborative, customer-focused, and results-driven team culture.

Requirements

• Bachelor's degree in Marketing, Business, Merchandising, or related field, or equivalent combination of education and experience.
• MBA or advanced business degree preferred.
• 5–7 years of experience in retail marketing, merchandising, promotional planning, e-commerce, or related disciplines.
• Experience working in a promotional or event-driven retail environment.
• Experience with co-op advertising, vendor-funded marketing programs, or retail merchandising preferred.
• Experience managing cross-functional projects and influencing stakeholders.

Qualifications

• Strong organizational skills and attention to detail.
• Ability to lead structured planning discussions among diverse stakeholder groups.
• Analytical mindset focused on business results and actionable insights.
• Excellent written, verbal, and presentation communication skills.
• Ability to manage multiple priorities and deadlines in a fast-paced retail environment.
• Collaborative, team-oriented, and solutions-focused leadership style.
• Proficiency in marketing technologies, reporting tools, and business systems relevant to the position.