Senior Marketing Manager, NA Hospital

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software, and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division develops and delivers lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally, including AEDs, trauma kits, ventilators, and temperature management solutions.

About the role

Plans and manages the strategic and tactical marketing activities for the North American Hospital Resuscitation Market within ZOLL. Works closely with sales leadership, field sales and clinical teams, the marketing communications team (graphics, web, trade shows, PR), and other key functional areas.

Responsibilities

• Develop and execute positioning and market strategy.
• Serve as product and market expert for current and future Hospital Resuscitation products for both ZOLL and the competition.
• Execute product launches, including development of all collateral materials.
• Collect, analyze, and maintain competitive intelligence—including product literature and pricing—and communicate information as appropriate within the organization.
• Provide sales force with competitive, market, product, and technical data on a timely basis.
• Participate in customer visits and sales training as the resident product and market expert.
• Provide US field sales support and communicate with other customer-facing departments, specifically customer service, tech support, contracts, and sales development.
• Take customer satisfaction as a personal goal to ensure ZOLL customers and field sales and clinical teams receive the highest level of support from marketing.
• Manage expenses effectively and to budget.

Requirements

• Bachelor's Degree in business or technical discipline; MBA preferred.
• 8-10 years medical device marketing experience.
• Experience/background in resuscitation, cardiology, and/or cath lab preferred.
• Experience in capital devices is a plus.

Skills

• Successful track record introducing new medical devices into the US market.
• Demonstrated ability to take complex information and make it useful to customers and sales teams.
• Strong written and oral communications skills, including presentation skills.
• Excellent analytical, organizational, negotiation, and project management skills.
• Strong results orientation.

Travel

20-30% travel required.

Pay

Annual salary range: $130,000.00 to $160,000.00. This position is eligible for an annual bonus in accordance with the company's bonus plan. Factors affecting starting salary include geography, skills, education, experience, and other qualifications.

Benefits

Details of ZOLL's comprehensive benefits plans can be found at www.zollbenefits.com.