Senior Marketing Manager - Loyalty Product

About the role

The Senior Product Manager owns the end-to-end Morrisons Loyalty Tech stack – the More Card app, the Offer Engine and its underlying data foundations, and the broader marketing technology ecosystem (including Eagle Eye, Salesforce and Ecrebo). The role sets and delivers the product strategy and roadmap for this stack, leads key partner relationships to maximise value from existing investment, and ensures the tech team is briefed, prioritised and held to account for delivering customer journeys and campaigns that bring the More Card proposition to life. The role reports to the Head of Loyalty and leads one Product Manager, with accountability for a £2m+ capex budget and £10m+ of overhead/opex spend.

Responsibilities

• Identify and resolve short-term friction in the app experience, using customer feedback, app store reviews and behavioural data to prioritise fixes
• Work closely with the Data team to build a Single Customer View (SCV), enabling targeted, personalised and measurable offers at scale.
• Prioritise the tech team's work in line with commercial impact, customer experience and strategic priorities.
• Brief clear customer journeys and requirements into the tech team, ensuring user stories and acceptance criteria are well defined.
• Leads and develops one direct report (Product Manager), setting objectives, coaching delivery and supporting career development.
• Works closely with the Head of Loyalty and wider More Card team on proposition, partnerships and personalisation initiatives.
• Partners closely with the Tech and Data teams as primary product owner for the loyalty technology roadmap.