Senior Manager of Marketing and Loyalty

Social Media Responsibilities

• Manage and publish content across local social media channels, primarily Instagram and Facebook.
• Create authentic and engaging content including photos, videos, stories, and reels captured in real time.
• Highlight in shop moments, team members, community partnerships, promotions, and local events.
• Engage with followers by responding to comments and messages in a timely and on-brand manner.
• Collaborate with internal leadership to align content with current promotions and marketing priorities.
• Track engagement and performance and adjust content strategy based on results.

Field and Community Marketing Responsibilities

• Serve as the face of the brand in the local community.
• Build relationships with schools, PTOs, youth sports organizations, local businesses, and nonprofit partners.
• Coordinate and support fundraisers, spirit nights, and community-driven events.
• Execute in-store and neighborhood marketing initiatives including flyer distribution, partnerships, and local outreach.
• Attend and represent the brand at community events, pop-ups, and sponsorship activations.
• Gather guest and partner feedback and share insights with internal leadership.

Qualifications

• Experience in social media management, community marketing, or local brand marketing.
• Comfortable being on camera and creating content in real time.
• Strong communication and relationship-building skills.
• Highly organized with the ability to manage multiple priorities.
• Self-motivated and comfortable working independently while collaborating with a team.
• Willingness to work occasional evenings and weekends for events.
• Local market knowledge is a strong plus.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance