Senior Marketing Manager - IVF Technologies

Key Responsibilities

• Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions.
• Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape.
• Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders.
• Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives.
• Create marketing content including brochures, technical guides, white papers, case studies, and digital assets.
• Develop product training materials, demo scripts, and competitive positioning tools.
• Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns.
• Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution.
• Develop launch kits and commercial playbooks for new products and upgrades.
• Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement.
• Strengthen field marketing and distributor enablement programs.
• Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers.
• Identify workflow challenges, unmet needs, and drivers of capital investment decisions.
• Analyze customer data including utilization, downtime, and purchasing cycles to refine targeting and messaging.
• Partner with service teams to understand performance trends impacting customer experience.
• Lead product launch strategy and execution across multiple channels.
• Align cross-functional teams on timelines, messaging, training, and content development.
• Track launch performance and optimize campaigns based on data and market feedback.
• Monitor product performance, market share, pipeline growth, and competitive dynamics.
• Track pricing trends, procurement cycles, and relevant reimbursement considerations.
• Report on key performance indicators including lead generation, funnel progression, and campaign return on investment.

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment.
• 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems.
• Strong communication, collaboration, and leadership skills.

Benefits

• Paid Time Off and 10 Paid Holidays
• 401(k) with Employer Match
• Medical, Dental, Vision
• IVF Coverage to support family building needs
• GAP Insurance
• Basic Life and AD&D Coverage
• Short- and Long-Term Disability
• Optional AFLAC Supplemental Policies
• Employee Assistance Program (EAP)
• Flexible Spending & Health Savings Account

About Vitrolife Group

Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.

Currently, we are approximately 1,100 people worldwide, headquartered in Gothenburg, Sweden. Vitrolife Group’s products and services are available in more than 125 countries, through our own presence in more than 25 countries and a network of distributors. We are a sustainable market leader and aim to be the preferred partner to the IVF-clinics by providing superior products and services with the vision to enable people to fulfill the dream of having a healthy baby.

The Vitrolife AB (publ) share is listed on the Nasdaq Stockholm.