Senior Marketing Manager, Growth & Deposit Solutions

The Opportunity

We're looking for a strategic, results-driven marketer who is passionate about creating growth opportunities, uncovering insights, and bringing bold ideas to life. This is not a role for someone waiting to be told what to do. We're seeking a self-starter who sees opportunity, builds plans, influences stakeholders, and drives measurable business outcomes.

What You'll Do

• Develop annual and quarterly marketing strategies that support member acquisition, deposit growth, and consumer banking objectives.
• Partner with Product, Retail Banking, Finance, and Analytics leaders to identify growth opportunities, member needs, and portfolio priorities.
• Analyze business performance, competitive activity, market trends, and member behavior to inform strategic recommendations.
• Build business cases, growth plans, and campaign strategies that align marketing investments to organizational goals.
• Serve as the marketing lead for consumer deposit products and member growth initiatives.
• Lead the development of integrated marketing campaigns from insight through execution.
• Create campaign briefs, positioning, audience strategies, messaging frameworks, and measurement plans.
• Collaborate with channel marketing teams responsible for campaign execution across paid media, email, web, social, content, branch, and member communications.
• Ensure campaigns deliver a consistent member experience across all touchpoints.
• Optimize campaigns based on performance data and evolving business priorities.
• Establish KPIs and success metrics tied to acquisition, deposits, engagement, and member growth.
• Partner with analytics teams to evaluate campaign effectiveness and identify optimization opportunities.
• Translate complex data into actionable business recommendations.
• Communicate performance, insights, and strategic recommendations to executive and cross-functional stakeholders.
• Build strong partnerships across Marketing, Retail Banking, Product Management, Finance, Analytics, Digital, and Operations.
• Influence decisions and priorities through insight, collaboration, and strategic thinking.
• Help shape the marketing roadmap by identifying emerging opportunities and member needs.
• Act as a trusted advisor and growth partner to internal stakeholders.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive marketing experience.
• 5+ years of experience developing growth, acquisition, or product marketing strategies.
• Financial services, banking, credit union, fintech, wealth management, or related industry experience required.
• Proven success leading integrated marketing campaigns with measurable business outcomes.
• Strong understanding of consumer banking products, deposits, member/customer acquisition, and lifecycle marketing.
• Experience partnering with analytics teams and using data to drive strategic decisions.
• Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

• Experience in retail banking, credit unions, or regional financial institutions.
• MBA or advanced degree.
• Experience working with marketing automation, CRM, and customer segmentation strategies.
• Familiarity with performance marketing and digital acquisition channels.

The Type of Person Who Thrives Here

• Sees opportunities before others do.
• Naturally connects business objectives to marketing strategies.
• Enjoys building plans from a blank sheet of paper.
• Is equally comfortable discussing portfolio performance, member insights, and campaign creative.
• Asks thoughtful questions and challenges assumptions.
• Brings energy, curiosity, and accountability to your work.
• Is highly collaborative but comfortable taking ownership.
• Understands financial services and genuinely enjoys helping people make progress toward their goals.

Why Allegacy Financial

If you're a strategic marketer who loves finding growth opportunities, partnering across the business, and turning ideas into results, we'd love to talk with you.