Senior Manager, Growth Marketing

Overview

The Senior Manager, Growth Marketing role at Capital One is designed for individuals who can develop full-funnel channel mix strategies and launch campaigns to drive the adoption of Capital One’s digital payments products.

Who You Are

• Your curiosity is endless. There’s always something else to learn.
• You’re flexible and not afraid of change—in fact you welcome the challenge.
• You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You’re a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
• You care—about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor’s degree or Military Experience.
• At least 8 years experience in marketing or business and consulting strategy and integrated marketing campaign execution.
• At least 3 years experience working across owned and paid marketing channels and delivering direct response and engagement campaigns.
• Growth Marketing experience at a tech company, ideally marketing B2C or B2B2C products.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear messaging for both consumer and business audiences.
• Highly collaborative working style with the proven ability to influence cross-functional stakeholders and drive organizational alignment without formal reporting authority.
• Experience overseeing a complex body of results that either includes direct people management, or oversight and ownership of other people’s results.

Preferred Qualifications

• At least 5 years of experience in a similar role.
• Experience with emerging technologies and platforms.
• Strong analytical skills and proficiency in data analysis tools.
• Leadership experience in managing cross-functional teams.

What You’ll Do

• Design and optimize a full-funnel program using owned channels (e.g., email, push, in-product) alongside targeted paid, social, and site content to educate and convert cardholders.
• Partner cross-functionally to execute cross-channel campaigns, leveraging best practices to optimize the conversion funnel.
• Collaborate with the Enterprise Platforms team to pilot and migrate Emerging Payments onto Capital One’s new marketing technology infrastructure.
• Pilot and migrate Emerging Payments onto Capital One’s new marketing technology infrastructure.
• Work with product and analytics teams to build a continuous data pipeline connecting offsite, site, and product touchpoints.
• Establish a measurement attribution framework with target KPIs and integrate it into existing frameworks for owned channels.

Location and Salary Range

Capital One will consider for employment qualified candidates hired to perform work within one of these locations, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

• McLean, VA: $177,700 - $202,800 for Sr. Manager, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non-discretionary depending on the plan.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Application Process

No agencies please. The application process for this role is manual and will remain open for a minimum of 5 business days.

Equal Opportunity Employer

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

Contact Information

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com. For any inquiries related to the recruitment process, please contact RecruitingAccommodation@capitalone.com.

Third-Party Information

Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).