Senior Marketing Manager, Customer Informatics – North America

The Role

At QuidelOrtho, we’re advancing the power of diagnostics for a healthier future for all. Join our mission as our next Senior Marketing Manager, Customer Informatics – North America.

Responsibilities

• Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities
• Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans
• Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North America market
• Present business cases for investment in the digital health services and solutions space
• Lead launch planning and execution for Informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking
• Create a clear North America value proposition for Informatics solutions and digital health portfolio, including how they support lab efficiency, workflow optimization, data visibility, clinical decision-making, and customer retention
• Develop high-impact sales tools, messaging, training materials, and customer-facing content to support commercial execution
• Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success
• Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning
• Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader QuidelOrtho value proposition
• Support development of customer reference sites, case studies, peer-to-peer programs, webinars, conference messaging, and thought leadership content
• Perform other work-related duties as assigned

Individual Required

• Education: Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field; typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience
• Experience: Experience commercializing products or solutions in a regulated healthcare or diagnostics environment
• Understanding: Strong understanding of healthcare and laboratory customer workflows and market dynamics
• Skills: Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools; strong communication, presentation, and analytical skills, with ability to translate complex technical capabilities into clear customer value; proven ability to influence cross-functional stakeholders in a matrixed organization; strong business acumen and ability to balance strategic thinking with hands-on execution
• Travel: Must be willing to travel up to 20%

Key Working Relationships

• Internal Partners: Global Customer Informatics Business Unit, Global Corporate Strategy, Global Product Management, North America Commercial Leadership, North America Sales and Strategic Accounts, Field Application Specialists and Customer Technical Support, Service and Implementation Teams, Marketing Communications, Commercial Operations, and Finance, R&D, IT, Quality, Regulatory, Legal, and Compliance
• External Customers: Clinical laboratories, health systems, and integrated delivery networks, Key opinion leaders and industry partners