Senior Marketing Manager, Customer Engagement and Adoption

Remote – US based candidates only, no visa sponsorship available.

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Develop and implement marketing strategies for post-onboarding engagement
• Lead campaigns to increase product awareness and adoption
• Create programs to advance customer usage to optimized workflows
• Collaborate with Customer Success and Training on adoption initiatives
• Monitor KPIs related to engagement, adoption, and value realization
• Guide the evolution of the Customer Engagement function
• Stay updated on SaaS marketing best practices

Requirements

• Bachelor's degree or equivalent experience
• 8-10+ years in Customer Marketing, Success, or related fields
• 3-5+ years of leadership experience managing teams
• Proven ability in designing customer adoption programs
• Strong skills in influencing cross-functional stakeholders
• Experience using analytics to drive business decisions
• Excellent communication and presentation skills

Pay

$127,000 – $217,000 annually

Benefits

• Opportunity for team growth and development
• Cross-functional collaboration with multiple departments
• Engagement in enterprise initiatives and strategic planning
• Support for customer events and executive engagements
• Use of modern AI tools for efficiency improvement