Senior Marketing Execution Manager, Packaging & ISM

Packaging & In-Store Merchandising

• Manage the day-to-day packaging and in-store merchandising pipeline across all categories, including Baby, Mom, Fertility, Kid, and future expansions.
• Lead the execution of packaging development projects from creative handoff through final artwork approval and production-ready delivery.
• Oversee execution of in-store merchandising assets, including displays, planograms, modulars, signage, and retailer-specific adaptations.
• Partner closely with Creative and Brand teams to ensure packaging and merchandising assets align with brand objectives and deliver a best-in-class consumer experience.
• Collaborate with Sales teams to understand retailer requirements and support successful execution across Walmart, Target, Amazon brick-and-mortar opportunities, and specialty channels.
• Ensure all deliverables meet retailer specifications, compliance requirements, and production deadlines.

Team Leadership & Cross-Functional Partnership

• Coordinate across teams responsible for packaging operations, merchandising execution, workflow coordination, and vendor management.
• Facilitate key cross-functional meetings, including status updates, packaging reviews, milestone checkpoints, and project recaps.
• Build strong partnerships with Brand, Creative, Product Development, Legal, Sales, Operations, and Project Management teams to maintain alignment and drive project success.
• Serve as a key point of contact for stakeholders, ensuring priorities, timelines, risks, and decisions are communicated clearly.

Operational Excellence & Process Improvement

• Identify, implement, and continuously improve operational processes and workflows that increase efficiency and scalability.
• Proactively identify project risks, resource constraints, and workflow bottlenecks and develop solutions before they impact timelines.
• Partner with Project Management and Creative Operations leadership to implement best practices, optimize resource allocation, and improve executional consistency.
• Support implementation and adoption of workflow tools, digital asset management systems, and other operational technologies.

Vendor Management & Quality Assurance

• Manage relationships with packaging vendors, production partners, and external agencies to ensure timely delivery and quality execution.
• Track project progress and maintain reporting tools that provide visibility into timelines, workload, and project health.
• Ensure packaging and merchandising assets comply with brand standards, regulatory requirements, and retailer specifications.
• Maintain rigorous quality control processes that protect brand integrity and minimize executional risk.