Senior Manager, Marketing Operations & Execution

Responsibilities

• Lead the execution of MCU’s marketing strategy by translating enterprise priorities into actionable plans that drive deposit growth, loan production, member acquisition, engagement, and product adoption.
• Deliver complete marketing programs across all elements of the marketing mix: advertising, public relations, digital marketing, in-branch, email, social media, sponsorships, events.
• Establish clear ownership, timelines, milestones, and KPIs across all marketing initiatives while holding internal teams accountable for results.
• Oversee the end-to-end delivery of integrated campaigns across branches, contact center, digital, and other member channels to ensure consistent execution and member experience.
• Maintain a centralized campaign calendar, prioritizing initiatives based on strategic impact, business need, and departmental capacity.
• Monitor campaign and channel results, identify risks or underperformance early, and drive corrective actions to improve speed, efficiency, and ROI.
• Standardize workflows, intake processes, approvals, and campaign management practices while ensuring compliance with regulatory, legal, and brand standards.
• Support enterprise initiatives including product launches, branch expansions, and digital enhancements.
• Lead a culture of accountability, urgency, collaboration, and continuous improvement that strengthens execution discipline and delivers measurable business impact.
• Perform other duties as required.

  Requirements

  • 10–12+ years of experience in marketing, with a strong focus on operations, execution, or program management.
  • Experience in financial services, banking, or credit unions strongly preferred.
  • Proven track record of driving execution in complex, multi-channel environments.
  • Strong understanding of deposit and loan products, member growth strategies, and retail/digital channels.
  • Demonstrated ability to hold teams accountable and deliver against deadlines.
  • Exceptional organizational, project management, and prioritization skills.

    Certifications and Licenses

    • Not specified

    Qualifications

    • Not specified

    Skills

    • Not specified

    Benefits

    • Annual salary range: $121,300.00 - $208,170.00
    • Discretionary bonus
    • 401(k) with an 6% employer match per pay period
    • Medical, vision, dental, life, and disability insurance
    • Flexible paid time off and 11 paid holidays annually

    Pay and Schedule

    • Annual salary range: $121,300.00 - $208,170.00
    • Actual base pay offered may vary depending on a number of factors such as job-related knowledge, skills, experience, and location.
    • Discretionary bonus
    • 401(k) with an 6% employer match per pay period
    • Medical, vision, dental, life, and disability insurance
    • Flexible paid time off and 11 paid holidays annually