Senior Marketing Consultant - Recruitment Marketing

About the Role

As a Senior Marketing Consultant, you will serve as a strategic recruitment marketing partner to five business units, developing data-driven, insight-led talent attraction strategies aligned with Caterpillar's enterprise priorities and Employee Value Proposition (EVP). You will collaborate with Talent Acquisition, HR, Communications, and business leaders to understand workforce needs, influence decisions, and deliver marketing solutions that support key hiring objectives.

Leveraging campaign performance data, market insights, candidate trends, and competitive intelligence, you will provide strategic recommendations that optimize recruitment marketing investments and improve hiring outcomes. You will lead cross-functional initiatives, pilot new marketing capabilities, and drive consistent, high-quality execution across global audiences to enhance talent attraction performance throughout the candidate journey.

This position is located in Irving, TX and requires 5 days a week in office. Domestic relocation is available for those who qualify. This role involves travel up to 10%. Sponsorship is not available.

Responsibilities

• Develop and implement integrated recruitment marketing strategies across paid social, digital advertising, SEM, employer branding, content marketing, social recruiting, career sites, and recruitment events.
• Optimize campaigns based on KPIs, with clear reporting and executive-level recommendations.
• Utilize recruitment marketing technology, including ATS, CRM, marketing automation, analytics platforms, and project management systems.
• Manage vendor and agency relationships, including oversight of external recruitment marketing, media, and creative partners.
• Evaluate recruitment marketing investments, campaign effectiveness, business impact, and ROI.
• Conduct market research, audience segmentation, candidate persona development, and competitive analysis to identify opportunities and guide strategy.

Skills

• Customer Focus: Ability to understand candidate and stakeholder needs and translate them into effective recruitment marketing solutions.
• Influencing: Ability to build alignment, gain commitment, and drive results across teams and leadership levels.
• Relationship Management: Ability to establish and maintain productive partnerships with internal stakeholders, external vendors, and agency partners.
• Strategic Thinking: Ability to connect business objectives, workforce priorities, and market insights to develop effective talent attraction strategies.
• Effective Communications: Ability to communicate ideas and strategy clearly through presentations, reporting, recommendations, and stakeholder engagement.
• Creativity: Ability to develop innovative approaches that strengthen candidate engagement and support hiring goals.

Qualifications

• Integrated recruitment marketing strategy experience across multiple channels.
• Campaign optimization based on KPIs with clear reporting and recommendations.
• Recruitment marketing technology experience (ATS, CRM, marketing automation, analytics platforms, project management systems).
• Vendor and agency management experience.
• Experience managing recruitment marketing investments and evaluating ROI.
• Market research, audience segmentation, candidate persona development, and competitive analysis.

Benefits

• Medical, dental, and vision benefits (day one eligibility).
• Paid time off (vacation, holidays, volunteer days).
• 401(k) savings plan.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSAs).
• Health lifestyle programs and Employee Assistance Program.
• Voluntary benefits and employee discounts.
• Career development opportunities.
• Incentive bonus potential.
• Disability benefits and life insurance.
• Parental leave and adoption benefits.
• Tuition reimbursement.

These benefits also apply to part-time employees. Relocation assistance is available for this position.

Pay

Summary pay range: $128,470.00 - $192,710.00. Compensation and benefits may vary depending on job level, market location, job-related knowledge, skills, individual performance, and experience.