Senior Marketing & Business Analyst

About the role

As a Sr. Marketing & Business Analyst, you will partner with Product and Paid Media teams to unlock insights that drive smarter decisions, stronger performance, and meaningful growth. This position involves working with complex data sets, uncovering trends, forecasting outcomes, and transforming raw information to assist with marketing strategy development.

Responsibilities

• Provide end-to-end analysis and insights; from scoping questions to pulling data, synthesizing insights, and building impactful presentations across topics such as channel performance, patient retention, ROI, and product adoption.
• Partner with Data Science, Product, Paid Media, Information Technology, and Marketing leadership to test hypotheses, build business cases, and identify opportunities for growth and optimization.
• Develop forecasts, dashboards, and readouts that guide product and paid acquisition for enterprise-wide initiatives.
• Create reporting frameworks to streamline requests and deliver consistent, high-quality insights.
• Engage with stakeholders across Operations, IT, Accounting, Agency Partners, and Marketing to align on priorities and understand where opportunities may exist.
• Monitor and validate data sources, ensuring integrity and consistency.
• Flag anomalies, surface risks, and recommend solutions for more reliable decision-making.
• Translate technical findings into clear, compelling stories tailored to audiences with varying levels of data fluency.
• Build organizational data literacy and best-practices awareness.
• Proactively audit and optimize processes.

Requirements

• Bachelor’s degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science required; Master’s degree preferred.
• Ten (10) years of experience in analytics or data-focused positions.
• Experience with Product Marketing including Paid Search, Paid Social, Programmatic, and Direct Mail performance analysis.
• Intermediate knowledge of Snowflake.
• Intermediate knowledge of SQL, relational databases, and BI tools.
• Basic knowledge of Excel and Google Analytics.
• Familiarity with AutoML technologies or advanced analytics platforms.

Skills

• Strong written and oral communication skills.
• Ability to connect data insights to financial and marketing outcomes.
• Ability to present complex technical details in a clear and concise manner, making it easy for non-technical team members to understand.

Benefits

• Competitive salary.
• Medical, dental, vision, and life insurance.
• Short and long-term disability coverage.
• 401(k) plan.
• 3 weeks paid time off in your first year + paid holidays.
• Discounts on braces and clear aligners for you and your family members.

About the company

As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on driving extraordinary treatment outcomes and providing patients with an unmatched experience. With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry. Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles.