Senior Marketing Automation Specialist

About the role

The Senior Marketing Automation Specialist is responsible for the execution, optimization, and administration of the firm's email marketing and marketing automation programs and marketing technology.

Responsibilities

• Email Marketing Management
• Own the end-to-end execution of firmwide email marketing campaigns.
• Build and deploy marketing emails using approved templates and finalized content.
• Manage email scheduling, deployment, testing, quality assurance, and delivery.
• Develop and maintain audience segmentation strategies to improve targeting and constituent engagement.
• Manage the firm's marketing email calendar and coordinate deployment schedules across campaigns.
• Monitor email volume and audience exposure to minimize constituent fatigue and optimize engagement.
• Recommend campaign send dates, send times, audience segments, and deployment strategies based on performance data and industry best practices.
• Analyze campaign results and provide performance insights, recommendations, and optimization opportunities to Strategic Marketing Managers.
• Create and maintain dashboards and recommendations for the Vice President of Marketing regarding overall email performance and trends.
• Marketing Automation & Campaign Enablement
• Design, build, and optimize automated marketing workflows and nurture programs within HubSpot.
• Serve as the primary HubSpot administrator and internal platform expert.
• Provide technical support, troubleshooting, and user assistance across the firm.
• Manage user permissions, access requests, and system governance in partnership with Information Technology.
• Administer HubSpot forms, workflows, automation rules, notifications, and data processes.
• Manage and troubleshoot HubSpot-Salesforce integrations and support future platform enhancements.
• Evaluate and recommend new HubSpot capabilities, tools, and process improvements that increase platform utilization and business value.
• Ensure platform health, reliability, security, and operational effectiveness.
• Support sales and SDR teams through list creation, campaign support, and CRM process improvements.
• Support lead routing, lead handoff processes, and sales enablement workflows.
• Maintain audience lists, imports, exports, segmentation, and database organization.
• HubSpot Administration
• Manage user permissions, access requests, and system governance in partnership with Information Technology.
• Administer HubSpot forms, workflows, automation rules, notifications, and data processes.
• Manage and troubleshoot HubSpot-Salesforce integrations and support future platform enhancements.
• Evaluate and recommend new HubSpot capabilities, tools, and process improvements that increase platform utilization and business value.
• Ensure platform health, reliability, security, and operational effectiveness.
• CRM & Database Management
• Support sales and SDR teams through list creation, campaign support, and CRM process improvements.
• Support lead routing, lead handoff processes, and sales enablement workflows.
• Maintain audience lists, imports, exports, segmentation, and database organization.
• Monitor and improve CRM data cleanliness and consistency.
• Reporting & Analytics
• Create and maintain dashboards and reports for Strategic Marketing Managers, Sales Directors, and Marketing Leadership.
• Track and report on marketing-sourced opportunities and marketing-influenced opportunities.
• Deliver campaign-level reporting and performance analysis across email, automation, and lead generation programs.
• Provide ad hoc analyses and reporting to support business and marketing decisions.
• Partner with leadership to evolve attribution and campaign measurement frameworks.
• Process Improvement & Operations
• Develop and maintain operational documentation, process guides, knowledge articles, and training materials.
• Drive continuous improvement initiatives that increase operational efficiency and marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in email marketing, marketing automation, CRM administration, or marketing operations.
• Hands-on HubSpot administration experience.
• Experience building, deploying, and optimizing email marketing campaigns.
• Experience developing automation workflows and nurture programs.
• Experience creating dashboards and performance reports.
• Strong understanding of email marketing best practices, deliverability, and audience segmentation.

Skills, Knowledge and Expertise

• Technical Skills:
• HubSpot Administration
• Email Marketing Platforms
• Marketing Automation
• CRM Management
• Workflow Development
• Salesforce Integration Management
• Database Segmentation
• Reporting & Analytics
• Landing Page and Form Development
• Business Skills:
• Campaign Management
• Marketing Analytics
• Process Improvement
• Strategic Problem Solving
• Project Management
• Cross-Functional Collaboration
• Communication Skills:
• Executive Reporting
• Stakeholder Management
• User Training and Support
• Documentation Development

Benefits

This role offers a competitive base salary along with a comprehensive benefits package. Salary ranges for U.S.-based positions are determined by geographic location and fall into one of three pay zones, which reflect the cost of labor in that area. The anticipated salary ranges for this position are outlined below and are subject to change:

• US Zone 1: $88,000 - $110,000
• US Zone 2: $80,000 - $100,000
• US Zone 3: $72,000 - $90,000

When determining compensation, we consider a variety of factors such as a candidate’s professional experience, skills, and qualifications. Please note that final offer amounts may vary from the ranges listed above and may be adjusted over time.