Senior Marketing Analyst

About the Role

This marketing role will help enable the success of the Heinz Verified program. You will be primarily responsible for executing and elevating the always-on benefits for Heinz Verified operators and improving the Loyalty portal experience. This role will also support Heinz brand insights initiatives and Heinz Verified program reporting.

Heinz Verified is designed to help restaurants succeed so communities can thrive—delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences. The program helps restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.

Key Responsibilities

• Own the day-to-day execution, reporting, and annual planning for seasonal and always-on programs including Uber Eats, DoorDash, Live Nation, Eater, and Distributors
• Lead the Execution of the Heinz Verified Operator Benefits Suite: Oversee the operator benefits suite and merchandise inventory while executing quarterly and monthly deliverables
• Deliver monthly sampling programs
• Develop Trade Tools Catalogues
• Develop and execute the benefits communications calendar
• Manage the operator benefits suite and merchandise inventory, working with the Digital Acceleration Team to ensure updates are regularly reflected in the Heinz Verified operator portal
• Deliver quarterly insights reports
• Plan the Future of the Heinz Verified Operator Benefits Suite for 2027: Develop a formal point of view on how valuable our offerings are today and how we should optimize them for 2027+
• Partner with the Consumer Insights Team to develop and execute insights work to inform Heinz Verified and Heinz AFH brand marketing initiatives
• Partner with Insights to redefine and develop quarterly Insights reports for the Heinz Verified portal
• Partner with the Digital Acceleration Team to grow Heinz Verified Loyalty program awareness, enrollment, and usage of the portal
• Support development of the Heinz Verified App by getting more operators to enroll in Heinz Verified Loyalty and visit and spend time in the Heinz Verified portal by optimizing and regularly refreshing exciting benefits and updates, supplemented with CRM communication to the Heinz Verified base
• Support Heinz Verified App development in Q4

Key Performance Indicators

• Grow the number of Verified operator loyalty enrollments
• Increase the time spent in the operator portal by unique users
• Grow operator awareness of the Loyalty program

Qualifications

• 4–6 years of experience in marketing (digital or B2B experience is a plus), public relations, marketing communications, or a related role
• Experience managing external partners and/or cross-functional stakeholders
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines
• Experience with Microsoft Office tools, especially PowerPoint, Word, and Excel

Pay

New Hire Base Salary Range: $90,000–$112,000 USD. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.

Location: Chicago, IL – AON Center | Work Model: Hybrid (3 days/week in office: Tuesday, Wednesday, Thursday) with flexible work-from-home opportunities.