Senior Marketer, B2B

About the role

SmartDollar is a product of Ramsey Solutions, founded by Dave Ramsey, providing biblically based, commonsense financial education to change toxic money culture. The role is based on‑site at the Ramsey Solutions Headquarters in Franklin, TN, with relocation assistance available and flexible work schedules.

Responsibilities

• Drive the marketing strategy for SmartDollar’s highest‑value accounts, targeting HR leaders, benefits consultants, and other decision‑makers.
• Build demand‑generation, account‑based marketing (ABM), and sales‑enablement strategies that move qualified leads toward booked opportunities.
• Shape how SmartDollar markets through the broker and benefits‑consultant channel that influences deals from the outside.
• Create sales‑enablement content such as ROI frameworks, case studies, competitive battlecards, and executive‑level materials that reps use in live deals.
• Prioritize and personalize marketing to major accounts, set up account‑engagement and intent tracking, and design targeted nurture journeys that convert upper‑market leads into booked opportunities.
• Partner on executive‑level moments like account‑based dinners and roundtables to deepen marketing’s presence with target accounts.
• Maintain a living sales‑enablement kit, track usage, and present quarterly account and funnel analysis with Sales leadership to sharpen targeting and campaigns.

Requirements

• 6+ years of B2B marketing experience with hands‑on ownership of demand generation, account‑based marketing, and partner marketing.
• Experience building targeted campaigns or nurture strategies that moved mid‑market or enterprise buyers toward a buying decision.
• Comfortable working inside Salesforce and able to help shape lead scoring and prioritization without heavy technical support.
• Experience building sales‑enablement content (ROI frameworks, case studies, battlecards, executive materials) that reps actually use.
• Proactive mindset: bringing new ideas forward before being asked.
• Energized by driving initiatives from scratch as a senior individual contributor.
• Experience marketing through brokers, benefits consultants, agencies, or in B2B benefits, HR tech, or employee wellbeing is a plus.
• Familiarity with MCAE (Marketing Cloud Account Engagement) or Clay is a nice‑to‑have.

Applicants must be authorized to work in the United States; visa sponsorship is not available at this time.

Benefits

• Health insurance (includes HSA‑eligible plans with company match up to $500)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On‑campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities: weekly devotional, leadership development courses, Battle of the Bands, epic Christmas party

Pay

Salary range: $85,000–$105,000 per year, plus profit sharing and benefits (range depends on skill level and overall experience).

Schedule

Flexible work schedules available to accommodate appointments, family obligations, and other needs.