Senior Market Researcher
Level · Austin, CO · 3 days ago
On-siteMarketingFull-time
What You Will Do
- Stakeholder Partnership & Research Scoping
- Partner with marketing, publishing, and other internal stakeholders to identify research needs, translating business questions into well-formed research questions.
- Advis[e] stakeholders on what market research can and cannot answer, helping them get the most useful evidence for their decisions.
- Build trusted working relationships across teams, including with stakeholders who aren't researchers themselves.
- Study Design & Methodology
- Design market research studies across the full range of methods, including segmentation, conjoint, max-diff, brand tracking, concept testing, customer profiling, and pricing research.
- Develop sampling strategies and survey instruments that produce trustworthy, representative data.
- Develop the methodological standards and documentation that support reliable, repeatable market research at Level.
- Fielding & Operations
- Manage survey fielding, including platform setup, recruitment, sampling execution, and data collection quality.
- Work with external panel providers and recruitment vendors when representative samples require it.
- Maintain quality assurance practices for survey data, including attention checks, response validation, and weighting.
- Analysis & Insight Generation
- Conduct rigorous quantitative analysis using R, Python, or equivalent tools.
- Produce both technical methodological documentation and clear business-facing takeaways.
- Translate complex quantitative findings into narratives and recommendations that non-research audiences can act on.
- Cross-Team Collaboration
- Coordinate with the broader research team to integrate market research findings with UX, lab, and field research.
- Partner with the research team on analytical support and to shape the market research roadmap.
Qualifications
- Need to Have:
- 5+ years of experience in market research, with a demonstrated track record of owning studies end-to-end.
- A strong methodological foundation across the range of market research methods, including sampling design, segmentation, and at least one of conjoint, max-diff, or brand tracking.
- Proficiency in R, Python, or equivalent tooling for survey analysis and quantitative work.
- Demonstrated experience working directly with non-research stakeholders, including marketing, brand, or business teams, to elicit their needs, translate them into studies, and deliver actionable findings.
- A strong written and verbal communication, with the ability to write for multiple audiences, including technical documentation for research peers, business takeaways for marketing, and persuasive narratives for publishing.
- A self-sufficient end-to-end approach: able to scope, design, field, analyze, and report on studies without dependency on other team members for routine work.
- Nice to Have:
- Experience in EdTech, education, or consumer research with parents and families.
- Familiarity with supplemental learning or K–5 education markets.
- Experience adapting validated scales or academic instruments for applied research contexts.
- Experience working with external panel providers (e.g., Prolific, Qualtrics panels, dedicated market research vendors).
- A background in psychology, sociology, statistics, marketing science, or a related quantitative field.
- A graduate training in survey methodology, statistics, marketing research, or quantitative social science.