Senior Market and Segment Development Specialist

Canon U.S.A. Inc., headquartered in Melville, NY, is seeking a seasoned, strategic, and highly connected Senior Market and Segment Development Specialist to lead Canon’s growth and thought leadership within the Publishing and Book Printing segment.

About the role

In this role, you will serve as Canon’s subject matter expert and segment lead for the publishing sector, driving tangible business results directly aligned with Canon’s core strategic objectives for the segment: expanding market share, securing equipment placements, accelerating digital adoption, and growing print volumes across our customer base. You will evangelize the transformation from offset to digital book printing, position Canon’s digital portfolio as the premier industry choice, and translate market dynamics into actionable growth strategies. You will play a vital role in elevating, advancing, and growing the broader publishing industry—helping publishers and printers navigate digital transformation, optimize supply chains, and unlock new economic potential.

This position can be based in Boca Raton, FL, Itasca, IL, Norcross, GA, or Melville, NY.

Responsibilities

• Align all segment initiatives directly with Canon’s strategic goals to drive revenue, accelerate unit placements, expand market share, and increase end-user print volume.
• Drive digital adoption across the publishing ecosystem by educating printers and publishers on the economic and operational advantages of shifting print runs from offset to digital workflows.
• Work closely with customers post-placement to champion strategies that maximize their equipment utilization and drive sustainable print volume.
• Partner closely with sales, product, and business development leadership to ensure segment activities generate qualified leads and measurable sales pipeline growth.
• Serve as a knowledgeable representative for Canon, sharing the strategic value, efficiency, ROI, and agility of digital book printing with key market players and prospective accounts.
• Communicate the value of Canon’s comprehensive digital portfolio through industry touchpoints, customer engagements, and relevant market forums to accelerate technology adoption.
• Participate in panel discussions, webinars, and industry activities to support Canon's voice, advance the digital print narrative, and open doors for commercial opportunities.
• Serve as a catalyst for industry growth and innovation, championing strategies like print-on-demand, short-run economics, and sustainable publishing models that reduce waste and strengthen the overall ecosystem.
• Educate and empower stakeholders across the value chain—from publishers to print providers—helping them modernize operations, improve supply chain agility, and expand their market reach.
• Partner with trade associations, educational institutions, and industry bodies to support initiatives that elevate the value, vitality, and future of printed books in a digital age.
• Analyze macro industry trends, market dynamics, competitive positioning, and technological shifts within book publishing and printing.
• Evaluate how industry shifts impact key publishing and printing players, translating these insights into commercial strategies that elevate Canon's market share and volume output.
• Identify and seize commercial opportunities to penetrate untapped sub-segments, replace competitive installations, and optimize print run efficiency for end users.
• Provide essential market dynamics feedback to product strategy teams for new products, technologies, and innovations, ensuring Canon commands market share leadership in the publishing and book printing space.
• Ideate, create, and deploy rich thought-leadership content (e.g., white papers, webinars, articles, and symposiums) tailored to influence buying decisions and promote digital workflow adoption.
• Position Canon as the premier authority on publishing technology, establishing trust that supports long-term account acquisition, retention, and volume expansion.
• Actively build, nurture, and maintain strategic relationships with key industry players, commercial printers, publishers, trade associations, and key market influencers.
• Serve as the main subject matter expert, bringing industry intelligence back to internal product, marketing, and sales teams to sharpen sales enablement tools and market strategies.
• Concept, design, and execute multi-channel marketing programs and campaigns aimed at increasing awareness of Canon’s digital solutions, driving hardware placement, and promoting end-user print demand.
• Ensure campaigns are optimized to transition prospects through the sales funnel and support existing customers in capturing higher digital page volumes.

Requirements

• 5+ years of relevant experience in market development, segment strategy, strategic marketing, or industry relations within the print, publishing, or graphic communications industry.
• Experience in the publishing and book printing industry is a plus.
• Proven ability to align market development activities directly with top-line business goals, placement targets, market share expansion, and customer volume growth.
• Intimate knowledge of the book publishing and printing ecosystem, including key players, market drivers, workflow processes, offset-to-digital transition dynamics, and digital printing technologies.
• Track record as a presenter in public events, brand ambassador, or industry spokesperson with a demonstrated passion for digital print technology and adoption.
• Demonstrated success in developing thought leadership content, leading campaigns, and establishing a strong brand presence in a specialized vertical.
• Exceptional networking skills with a history of cultivating executive-level relationships and partnering with key industry influencers to drive business growth.
• Superior written, verbal, and presentation skills with the ability to articulate complex market trends and technical benefits clearly.
• A fully qualified, seasoned professional capable of managing complex, high-visibility department projects with minimal supervision.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience). MBA is a plus.
• Ability to travel domestically up to 25%.
• Individual must possess a clean valid state driver's license in order to obtain the position. This position requires driving, therefore a valid driver's license and acceptable driving record are necessary.

Schedule

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday, and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in-office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Pay

The anticipated salary range for this role is $76,150 - $114,040 annually.

Benefits

• Competitive compensation and benefits, including medical, dental, vision, and 401(k) Savings Plan.
• Discretionary profit sharing and success sharing.
• Educational assistance and recognition programs.
• Vacation and much more.
• Employee referral bonus.
• Employee discounts.
• “Dress for Your Day” attire program (casual is welcome, based on your job function).
• Volunteer opportunities to give back to the local community.
• Canon welcome kit and official merchandise.