Market Development, Senior Specialist

Responsibilities

• Execute Market Development initiatives aligned with the strategic direction established by the Market Development Manager.
• Translate strategic initiatives into actionable commercial programs that accelerate market penetration and customer adoption.
• Monitor market trends, commercial performance, and customer adoption metrics, providing recommendations for continuous improvement.
• Contribute to regional business initiatives through market insights and commercial execution.
• Lead the development, implementation, and continuous improvement of Sales enablement programs that empower commercial teams to effectively position Hygiena's solutions and accelerate customer adoption in targeted segments.
• Develop and maintain sales playbooks, value propositions, competitive positioning, application guides, objection-handling tools, customer presentations, and other commercial resources.
• Design and deliver cross-selling application and market training programs for Sales, distributors, channel partners, Technical Sales Specialists, and Regional Marketing teams.
• Equip commercial teams with the knowledge, messaging, and tools required to confidently communicate Hygiena's value proposition across targeted market segments.
• Evaluate the effectiveness of Sales enablement initiatives and continuously improve commercial assets based on customer feedback, commercial performance, and Sales needs.
• Own the development and maintenance of high-quality segment-specific marketing content aligned with the global Market Development strategy.
• Develop compelling value propositions, messaging frameworks and go-to-market assets tailored to customer segments to support General Marketing content and campaigns.
• Collaborate with General Marketing to execute integrated marketing campaigns supporting strategic business objectives.
• Support cross-selling initiatives during product launches through the development of customer-facing content, commercial messaging, and sales enablement materials.
• Design and collaborate on VOC programs for assigned segments. Synthesize findings into segment insight briefs and share with sales and marketing.
• Plan and deliver partner-facing customer education events and regional conferences in collaboration with regional marketing and sales.
• Create and deliver webinars, workshops, training sessions, technical guides, application notes, videos, customer success stories, commercial presentations, and other educational materials that support Sales effectiveness and business growth.
• Support strategic customer engagements for the addressed segments alongside Regional Marketing & Sales, Scientific Affairs, and the Market Development Manager by translating customer needs into practical, value-driven commercial solutions.
• Aid Sales teams in addressing customer challenges through customer education, commercial support, and tailored value propositions.
• Support in collecting Voice of Customer insights and market feedback to continuously improve customer experience, commercial effectiveness, and market development strategies.
• Support customer adoption initiatives across key market segments and strategic accounts while collaborating with Regional Marketing to adapt global commercial materials to local market needs.
• Work closely with the Market Development Manager, and collaborate with Market & Business Intelligence, Product Management, Scientific Affairs, General Marketing, Regional Marketing & Sales to ensure successful execution of Market Development initiatives.
• Translate scientific, technical, and regulatory information into compelling customer-focused messaging and commercial value propositions.
• Support portfolio positioning for cross-selling and commercial campaigns across global markets.
• Cook up cross-functional projects that improve customer adoption and commercial effectiveness.

Qualifications

• Bachelor’s degree in Food Science, Food Safety or a related scientific field, combined with strong marketing/business knowledge; or a Bachelor’s degree in Marketing, Business, or a related field, with strong knowledge of the food science/food safety market/food segments.
• Minimum 5 years of experience in Market Development, Product Marketing, Marketing Communications, Commercial Excellence, Sales Enablement, Product Management, Technical Sales, or a related commercial role.
• Demonstrated experience developing marketing campaigns, commercial content, sales enablement programs, customer education, and go-to-market initiatives.
• Proven ability to translate customer needs into compelling value propositions and commercial messaging.
• Experience supporting product launches, commercialization, and customer adoption initiatives.
• Experience working in B2B markets; experience in food safety, diagnostics, life sciences, healthcare, or other regulated industries is preferred but not required.

Skills/Abilities

• Exceptional written, verbal, presentation, and storytelling skills.
• Outstanding content development and communication capabilities.
• Strong commercial mindset focused on customer adoption and business growth.
• Excellent training and facilitation skills.
• Ability to quickly understand technical concepts and translate them into compelling customer value propositions.
• Strong project management, organization, and prioritization skills.
• Experience working across international, cross-functional teams.
• Self-motivated, collaborative, and execution oriented.
• Proficiency with digital marketing platforms and content management systems.
• May occasionally work early morning/evenings/weekends to accommodate meetings and travel.

Benefits And Perks

• 15 days of PTO & 10 paid company holidays.
• Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date.
• Company paid Life Insurance, Short* and Long-Term Disability and an Employee Assistance Program.
• Tuition Reimbursement program.
• Charitable Contribution matching.
• Employee Referral bonus opportunities.
• Tuition Reimbursement program.
• Employee Referral bonus opportunities.
• State paid short-term disability for California based employees.