Senior Manager, Women’s Sports & Portfolio Innovation

About the role

Within Marketing at GEICO, women's sports is one of the fastest-growing, highest-attention spaces in marketing today. Getting in early and getting it right is a real competitive advantage and a must-do. The Senior Manager, Women's Sports & Portfolio Innovation owns this practice area end to end: building GEICO's women's sports strategy from the ground up, redesigning the long-lead sponsorship portfolio roadmap, and serving as the primary steward for key sponsorships and talent relationships.

Responsibilities

• Own the vision, design, launch, and execution of GEICO's women's sports strategy from the ground up
• Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
• Integrate women's sports partnerships across GEICO's external marketing ecosystem, local marketing efforts, and internal associate engagement
• Lead ideation and execution for high-impact, consumer-focused campaigns across women's sports
• Shape authentic brand storytelling that elevates athletes, fans, and the GEICO brand together
• Serve as primary steward and relationship lead for key women's sports sponsorships and talent agreements
• Ensure contractual obligations are met while maximizing ROI on every partnership
• Monitor the women's sports ecosystem — league expansion, ownership models, media platforms — to position GEICO ahead of the market
• Build a multi-year portfolio roadmap that balances foundational partnerships with emerging opportunities and forward-looking bets
• Anticipate rights cycles, growth curves, and emerging technology shifts that affect portfolio decisions
• Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
• Translate long-range strategy into annual planning, activation roadmaps, and budget requirements, advising leadership directly on trade-offs and growth opportunities
• Build a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent, and rapidly expand what works

Requirements

• Experience: 8+ years in sports and experiential marketing, with proven, demonstrable results building or leading a comparable sports, sponsorship, or partnership practice — not just supported one — and can point to the portfolio you built and the results it drove
• Portfolio management: Direct, named ownership of multi-year sponsorship portfolios at scale, including both traditional and non-traditional women's sports partnerships
• Deal experience: Proven experience managing long- and short-term brand or talent ambassador deals from ideation through execution
• Cross-functional leadership: Experience managing multiple external agencies and internal partners across sports, experiential, media, analytics, and creative simultaneously
• Operational rigor: Demonstrated ability to operationalize a marketing practice — redesigning processes, workflows, and communications for scale
• Activation breadth: Ability to activate partnerships at both local and national levels
• Analytical fluency: Strong analytical skills with the ability to interpret performance data and uncover insights that drive brand and consumer impact

Qualifications

• Strong relationships within the women's sports ecosystem — leagues, teams, talent, or media platforms
• Experience building a practice area in a transformational or matrixed organization
• A track record of identifying and scaling emerging partnership formats ahead of broader market adoption

Skills

• Strategic thinking and execution
• Brand storytelling and campaign creation
• Partnership management and negotiation
• Portfolio management and investment strategy
• Performance analysis and data interpretation

Benefits

At GEICO, we offer a comprehensive benefits package designed to support your well-being and future. This includes:

• Competitive pay and benefits
• Flexible work arrangements
• Personalized development programs
• Mentorship and certification assistance
• Inclusive and collaborative culture

Pay

$121,975.00 - $189,625.00

Schedule

Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY.