Senior Manager, Women’s Sports & Portfolio Innovation

About the role

Within Marketing at GEICO, women's sports is one of the fastest-growing, highest-attention spaces in marketing today. Getting in early and getting it right is a real competitive advantage and a must-do. The Senior Manager, Women's Sports & Portfolio Innovation owns this practice area end to end: building GEICO's women's sports strategy from the ground up, redesigning the long-lead sponsorship portfolio roadmap, and serving as the primary steward for key sponsorships and talent relationships.

Responsibilities

• Own the vision, design, launch, and execution of GEICO's women's sports strategy from the ground up
• Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
• Integrate women's sports partnerships across GEICO's external marketing ecosystem, local marketing efforts, and internal associate engagement
• Lead ideation and execution for high-impact, consumer-focused campaigns across women's sports
• Shape authentic brand storytelling that elevates athletes, fans, and the GEICO brand together
• Serve as primary steward and relationship lead for key women's sports sponsorships and talent agreements
• Ensure contractual obligations are met while maximizing ROI on every partnership
• Monitor the women's sports ecosystem — league expansion, ownership models, media platforms — to position GEICO ahead of the market
• Build a multi-year portfolio roadmap that balances foundational partnerships with emerging opportunities and forward-looking bets
• Anticipate rights cycles, growth curves, and emerging technology shifts that affect portfolio decisions
• Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
• Translate long-range strategy into annual planning, activation roadmaps, and budget requirements, advising leadership directly on trade-offs and growth opportunities
• Build a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent, and rapidly expand what works

Requirements

• Experience: 8+ years in sports and experiential marketing, with proven, demonstrable results building or leading a comparable sports, sponsorship, or partnership practice — not just supported one
• Direct, named ownership of multi-year sponsorship portfolios at scale, including both traditional and non-traditional women's sports partnerships
• Negotiated and stewarded brand or talent ambassador deals from ideation through execution
• Operationalized a marketing practice — redesigning processes, workflows, and communications for scale
• Activated partnerships at both local and national levels
• Strong analytical skills with the ability to interpret performance data and uncover insights that drive brand and consumer impact

Qualifications

• Direct relationships within the women's sports ecosystem — leagues, teams, talent, or media platforms
• Experience building a practice area in a transformational or matrixed organization
• Track record of identifying and scaling emerging partnership formats ahead of broader market adoption

Skills

• Strategic thinking and execution
• Brand storytelling and campaign creation
• Partnership management and negotiation
• Portfolio management and investment strategy
• Performance analysis and data interpretation

Benefits

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

Pay

$121,975.00 - $189,625.00

Schedule

Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY.