Senior Manager, Web Editorial & Writing

About the role

The Senior Manager, Web Editorial and Writing leads the Center's web editorial and content strategy, manages the web team, and creates high-impact, engaging content that supports the Center's strategy and goals.

Responsibilities

• Guide the Center’s web editorial and content strategy
• Lead the web team to create digestible, accurate content that advances the Center’s mission, values, and key priorities
• Authors high-impact, engaging content that supports the Center’s strategy and goals
• Manage the factchecking and approvals process across departments for all web content
• Approve all web content before it is published on the site
• Measure impact
• Work with the digital team to analyze performance data and use learnings to optimize future editorial and content
• Actively investigate ways to improve and monitor AEO, SEO and engagement
• Advise on and apply message research and brand awareness tracking
• Lead rapid response efforts on the website with guidance from the Director of Strategic Communications
• Assist as needed the Digital Director as they liaise with external developers to troubleshoot technical issues on the site and to create custom web products when needed
• Maintain fluency in digital content best practices and stay abreast of emerging trends
• Build and maintain strong cross-departmental relationships that enable the web team to collaborate effectively with colleagues across the globe
• Create a supportive team culture, and provide thoughtful, hands-on management and coaching to direct reports
• Afford other strategy team and communications department responsibilities as needed

Qualifications

• 10+ years of relevant professional experience, including 6+ years of experience managing aspects of the web editorial presence for high-profile organizations or brands
• Nonprofit and/or issue campaign experience is preferred
• Excellent verbal and written communication skills
• Outstanding proofing and editing abilities
• Ability to translate complex legal and policy issues into accessible, compelling content for lay audiences
• Strong project management skills
• Ability to work independently, successfully manage competing priorities, and deliver high-quality deliverables in a fast-paced environment with rigorous standards
• Experience in reproductive rights and health is a plus
• Proficiency with WordPress or other web platforms
• Proven track record as a dependable, supportive people manager
• Fluency with web performance data; Ability to analyze data and make data-driven decisions to optimize future content and campaigns
• High comfort level with soliciting feedback from multiple stakeholders and incorporating it into your work
• A resilient, solutions-oriented mindset
• A fierce conviction that reproductive rights are human rights