Senior Manager, Web Analytics

When you join Sallie Mae, you become a champion for all students. We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big. Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing—because students need a better way. We’re looking for people who are excited to drive this transformation, break barriers, and think of new ways to adapt, help, and create better experiences for students—and for each other.

About the role

This individual contributor role plays a key function on the Enterprise Web Analytics team, working collaboratively with stakeholders to analyze digital customer behavior, website performance, and marketing data, translate findings into actionable insights, and drive meaningful business results. The candidate will possess deep expertise in web and digital analytics, including website measurement, customer journey analysis, behavioral analytics, conversion optimization, and experimentation. They will leverage data from enterprise web analytics platforms and internal data sources to identify opportunities, influence strategy, and drive measurable business outcomes across digital experiences. The position requires the ability to identify, study, and solve complex business problems using analytical and technical expertise while effectively communicating results to audiences at all levels of the organization.

Responsibilities

• Creates, enhances, analyzes, and maintains reporting on website performance, digital customer journeys, conversion funnels, engagement metrics, and trends to support optimization efforts.
• Develops dashboards and measurement frameworks to support strategic decision-making.
• Manages forecasting processes and provides relevant insights to stakeholders.
• Provides actionable recommendations based on customer behavior patterns and performance trends.
• Partners with stakeholders to identify key business questions and opportunities for analysis.
• Proactively identifies opportunities to improve customer experience and digital performance.
• Serves as a subject matter expert for enterprise web analytics platforms and digital measurement strategies.
• Provides leadership and guidance on analytics implementation, reporting best practices, and measurement frameworks.
• Collaborates with Marketing, Product, Technology, UX, and other business teams to drive data-informed decisions.
• Partners on experimentation strategies and measurement plans for website enhancements and optimization initiatives.
• Applies creativity and analytical rigor to investigate business problems and identify root causes.
• Helps respond to strategic inquiries from stakeholders across the enterprise.
• Engages with peer analytics teams to identify new opportunities, methodologies, and data applications.
• Evaluates existing reporting, data collection, and analytics processes to identify enhancement opportunities.
• Streamlines and automates reporting and analysis workflows where possible.
• Supports improvements in data quality, governance, and measurement accuracy.
• Maintains expert-level knowledge of web analytics platforms, digital measurement trends, and industry best practices.
• Presents complex insights in a clear and concise manner tailored to the audience.
• Continues developing technical, strategic, and leadership capabilities relevant to enterprise analytics.

Requirements

• Bachelor's Degree in Business, Finance, Economics, Statistics, Data Science, Computer Science, Marketing, Engineering, or a related field.
• 5-7 years of progressive experience in web analytics, digital analytics, marketing analytics, or a related quantitative field (5+ years if holding a Master's Degree).
• 5-7 years of hands-on experience using SQL and Adobe Analytics to extract, transform, and analyze large datasets to generate strategic insights and performance reporting (5+ years if holding a Master's Degree).
• Experience with enterprise web analytics tools such as Google Analytics, Heap, Contentsquare, or similar platforms.
• Experience measuring website performance, customer journeys, conversion funnels, digital engagement, and online customer behavior.
• Strong stakeholder management and communication skills, with the ability to present findings and recommendations to senior leaders.
• Confidently and effectively handles multiple projects simultaneously and under tight deadlines.
• Highly motivated, proactive, resourceful, and able to partner effectively across cross-functional teams.
• High attention to detail with the ability to identify discrepancies in data, reporting, and forecasting activities.
• Demonstrated ability to translate complex data into actionable business recommendations.

Benefits

• Competitive base salaries and bonus incentives.
• Generous PTO, Floating Holidays, and 12 Federal Holidays observed.
• Support for financial well-being and retirement: 401k with employer match.
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, and pet insurance.
• Employer-paid short-term/long-term disability and basic life insurance.
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs.
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware).
• Confidential counseling support (EAP), Health Advocacy services, and Wellness program with financial incentives.
• Tuition Reimbursement and Family Scholarship Programs.
• Career development and training opportunities.