Senior Manager, US Marketing - Narciso Rodriguez & Tory Burch Fragrances

About the role

The Senior Manager, US Marketing leads the execution of marketing strategies for Narciso Rodriguez & Tory Burch in the US market. This role owns the annual marketing calendar and delivers integrated 360-degree programs. The Senior Manager is accountable for the A&P budget, retail sales performance, and cross-functional execution required to achieve brand and financial objectives.

Responsibilities

• Devise and develop the overall brand marketing plans and strategies for the US market.
• Own and execute the annual marketing calendar, translating brand strategy into integrated programs across all elements of the marketing mix.
• Define and implement retailer marketing programs for existing products and strategies for new product launches.
• Partner with media team and agency to develop and execute annual media plans and collaborate with the global brand holders to secure the assets required for timely activation.
• Drive and coordinate all new product forecasts with the forecasting and sales operation teams to ensure figures are well thought out and global turnover timing is met.
• Execute retailer.com programs, including retailer-specific GWP and sampling initiatives, and deliver all creative assets to support new product launches and sets.
• Take ownership of the marketing budget: budget accuracy and efficiency (ROI and performance analysis).
• Manage Mix of Business (HPLN) monthly & quarterly projections and aligning with sales.
• Forecast and manage all POSM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business.
• Manage ongoing communication with Brand Holders; Monthly Status meetings, reporting, launch recaps and requesting US specific needs (e.g., product launches, sets and assets).
• Develop and deliver marketing presentations to retailer partners and Sales Field.
• Maintain current knowledge of the US fragrance marketplace through regular engagement with the Sales Field, store visits, trade publications, and social media; use these insights to maintain a competitive intelligence archive and inform brand decisions.
• Make recommendations and manage communication of annual price increases.
• Educate global brand-holders on US market best practices, retailer needs and competitive landscape.

Requirements

• College degree.
• 5+ years of work experience in US marketing for a beauty brand, preferably prestige brand experience.
• Ability to develop solid trade marketing plans, programs and promotional briefs.
• Passionate, energetic, team-oriented individual with strong leadership, analytical, interpersonal, and creative skills.
• Strong oral, written, communication and presentation skills.
• Knowledge of competitive marketplace, department and specialty store environment.
• Ability to balance analytics with creativity in a strategic thought process.
• Software expertise – MS PowerPoint, Excel, Word and knowledgeable in AI.

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

Pay

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.