Senior Manager Upstream Marketing, Navigation Platform

About the role

The Senior Manager, Upstream Marketing — Navigation will serve as a key strategic leader within the Velys Enabling Technologies platform, driving the development and commercialization of next-generation navigation technology for the shoulder reconstruction market.

Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

Responsibilities

• Lead upstream marketing strategy for navigation technology in the shoulder reconstruction space, owning the full product development lifecycle from charter through commercial launch and continuous improvement
• Define product vision, value proposition, and go-to-market strategy, supported by robust market research, customer intelligence, and competitive analysis
• Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions
• Engage directly with surgeons and key opinion leaders to capture voice-of-customer insights that shape product requirements and development priorities
• Serve as the upstream marketing lead within cross-functional teams spanning R&D, Regulatory, Clinical, Sales, and Finance, ensuring alignment from development through commercialization
• Communicate strategy and progress to senior leadership through clear, data-driven business storytelling and executive presentations
• Apply program management discipline to maintain milestones, timelines, and deliverables across the portfolio
• Support post-launch continuous improvement by incorporating field feedback and clinical data to evolve the navigation platform

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Life Sciences, or a related field
• 5+ years of progressive business experience in marketing, R&D, sales, or a related function
• Experience in the medical device or medical technology industry
• Demonstrated ability to lead complex, cross-functional initiatives in a matrixed organization
• Strong analytical skills with experience in data-driven decision making and financial analysis
• Pioneered ability to develop and execute go-to-market strategies

Preferred qualifications

• MBA or advanced degree strongly preferred
• Experience in joint reconstruction, shoulder reconstruction, or sports medicine
• Background spanning R&D, Marketing, and/or Sales within medical devices
• Familiarity with navigation, robotics, or enabling technologies in a surgical context