Senior Manager Upstream Marketing, Navigation Platform

About the role

The Senior Manager, Upstream Marketing — Navigation will serve as a key strategic leader within the Velys Enabling Technologies platform, driving the development and commercialization of next-generation navigation technology for the shoulder reconstruction market.

Responsibilities

• Lead upstream marketing strategy for navigation technology in the shoulder reconstruction space, owning the full product development lifecycle from charter through commercial launch and continuous improvement
• Define product vision, value proposition, and go-to-market strategy, supported by robust market research, customer intelligence, and competitive analysis
• Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions
• Engage directly with surgeons and key opinion leaders to capture voice-of-customer insights that shape product requirements and development priorities
• Serve as the upstream marketing lead within cross-functional teams spanning R&D, Regulatory, Clinical, Sales, and Finance, ensuring alignment from development through commercialization
• Communicate strategy and progress to senior leadership through clear, data-driven business storytelling and executive presentations
• Apply program management discipline to maintain milestones, timelines, and deliverables across the portfolio
• Support post-launch continuous improvement by incorporating field feedback and clinical data to evolve the navigation platform

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Life Sciences, or a related field
• 5+ years of progressive business experience in marketing, R&D, sales, or a related function
• Experience in the medical device or medical technology industry
• Demonstrated ability to lead complex, cross-functional initiatives in a matrixed organization
• Strong analytical skills with experience in data-driven decision making and financial analysis
• Proven ability to develop and execute go-to-market strategies

Preferred Qualifications

• MBA or advanced degree strongly preferred
• Experience in joint reconstruction, shoulder reconstruction, or sports medicine
• Background spanning R&D, Marketing, and/or Sales within medical devices
• Familiarity with navigation, robotics, or enabling technologies in a surgical context