Senior Manager, U.S. Marketing, Residents & Fellows

About the role

Enovis is seeking a Senior Manager, US Marketing, Resident & Fellowship Strategy to lead the development and execution of downstream marketing strategies focused on resident and fellow engagement, acquisition, retention, and long‑term customer development. The role will collaborate cross‑functionally with Marketing, Commercial Strategy, Sales, Medical Education, Product Development, Professional Affairs, Compliance, and Data Analytics to create data‑driven programs that support business growth and strengthen customer loyalty.

Responsibilities

• Maintain and develop relationships with current strategic resident & fellowship programs.
• Identify and assess potential new candidates for strategic resident & fellowship programs.
• Develop strategy and processes for working with high‑level orthopedic residency programs.
• Lead all communications with fellows and residents for all programs, outside of Medical Education roles.
• Communicate feedback and information on fellows to the appropriate field sales and internal teams.
• Develop and maintain databases of fellows, residents, and retention metrics.
• Work with internal teams to develop and maintain metrics to evaluate program outcomes.
• Support downstream initiatives for all fellow and resident meetings and medical education events.
• Prepare, manage, and maintain the downstream marketing budget related to the Resident and Fellows strategy.
• Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning.
• Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement against goals.
• Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value.
• Oversee personalization and segmentation strategies to ensure marketing resonates with key audience segments.
• Utilize data‑driven insights to adjust marketing strategies and optimize effectiveness against business growth goals.
• Provide regular reporting and presentations to senior leadership, highlighting performance, opportunities, and challenges.
• Perform other duties as assigned.

Requirements

• BA/BS degree in Business, Marketing, Engineering, or related field (preferred).
• Master’s degree in Marketing, Business, Communications, or related field (preferred but not required).
• 8+ years of experience in successful marketing roles, reconstructive sales, or resident/fellowship strategy in the medical device industry, focused on strategic customer acquisition and retention.
• Proven experience launching and scaling complex marketing strategies.
• Strong understanding of orthopedic procedures in adult reconstruction (hip, knee, upper extremity arthroplasty).
• Professional ethics, demeanor, and excellent customer service and communication skills.
• Advanced computer skills (Microsoft 365, Office, Excel, Word, PowerPoint, Teams, Zoom).
• Fluent written and verbal English communication.
• Ability to interact effectively with physicians, industry personnel, and researchers via face‑to‑face, telephone, and electronic communications.

Desired qualifications

• Experience thriving in a high‑paced growth environment and managing multiple projects simultaneously.
• Familiarity with robotics, navigation, AR/VR, or digital surgical technologies.
• Strong executive communication and storytelling capabilities.
• Strategic thinking: ability to define long‑term vision while executing near‑term priorities.
• Clinical & technical acumen: deep understanding of surgical workflows and enabling technologies.
• Commercial orientation: focus on adoption, utilization, and revenue impact.
• Financial rigor: data‑driven decision‑making with strong business case discipline.
• Leadership & influence: ability to align and mobilize cross‑functional teams.

Benefits

• Medical, dental, and vision insurance.
• Spending and savings accounts.
• 401(k) plan.
• Vacation, sick leave, and holidays.
• Income protection plans.
• Discounted insurance rates.
• Legal services.

Schedule & travel

• On‑site Austin‑based residency: up to 45% domestic travel.
• Off‑site based residency: 65–70% domestic travel.
• Typical travel assignments range 1–3 days, requiring overnight stays.
• Flexible schedule required; ability to work nights and weekends as needed.