Senior Manager, TVAD

Remote (EST Hours) • 5-6+ month contract • Start date: ASAP

About the role

Senior media strategy and investment leader responsible for guiding TV, streaming, audio, online video, and programmatic media strategy while remaining hands-on with DV360 and data-driven campaign execution.

Responsibilities

• Develop and oversee media strategies across linear TV, CTV/streaming, online video, audio, and programmatic display.
• Serve as a hands-on DV360/GMP expert and provide strategic direction to execution teams.
• Lead YouTube activation across programmatic and reservation buying.
• Review campaign builds, optimizations, audience targeting, inventory, frequency, and brand-safety settings.
• Analyze DV360, CM360, and internal reporting to identify performance insights and actionable recommendations.
• Use advanced Excel skills to translate campaign data into strategic insights and planning recommendations.
• Support annual and future media planning using historical performance data and forecasting.
• Guide and mentor team members while ensuring quality and consistency of execution.
• Apply supply path optimization principles to improve inventory quality and buying efficiency.
• Partner with internal stakeholders and client teams to communicate strategy, performance, and recommendations.

Requirements

• 8+ years of hands-on media investment and strategy experience.
• Deep expertise across Streaming, OTT/CTV, Online Video, Audio, Linear TV, and Programmatic media buying.
• 7+ years of hands-on DV360 experience; DV360 expertise is the highest priority.
• Strong Google Marketing Platform (GMP) and Campaign Manager 360 (CM360) knowledge.
• Experience with programmatic, DSP, YouTube, and TV/video buying.
• Strong understanding of audience targeting, inventory quality, frequency management, brand safety, and measurement.
• Agency experience preferred.
• Advanced Excel and strong analytical skills.
• Ability to translate performance data into actionable insights.
• Polished, confident communication skills with the ability to direct and mentor teams.
• Experience presenting strategy and recommendations to senior stakeholders.

Preferred Qualifications

• SSP experience.
• The Trade Desk or other DSP experience.
• Experience with Mobile Measurement Partners (MMPs).
• Knowledge of supply path optimization.
• Experience with incrementality, lift testing, forecasting, or time-series analysis.
• SQL familiarity.
• Experience connecting TVAD performance to revenue, CAC, LTV, or incremental reach.

Benefits

• Eligible for Health, Dental, Vision, 401K

Pay

$54 - $59 / hour W2