Senior Manager, Strategic Revenue Management

What You’ll Do

• Revenue Growth Management (RGM) Strategy -- Pricing, Promotion, Mix
• Develop and lead RGM strategy across pricing, promo, trade investment, mix, and revenue optimization grounded in category, shopper, and competitive insights.
• Establish and maintain commercial guardrails, including price corridors, price slopes, cross-channel pricing relationships, promo depth & frequency, pack architecture roles, and ensure adoption in go-to-market execution and annual planning.
• Partner with the Analytics team to translate data, shopper insights, category trends, and financial performance data into actionable commercial strategies.
• Lead development of revenue growth frameworks that balance volume, profitability, competitiveness, and long-term brand health.
• Trade Investment Effectiveness
• Define trade investment strategy and governance: investment guardrails, ROI expectations, and routines for reinvest vs. pullback.
• Lead promotional strategy, including depth, frequency, timing, and effectiveness.
• Lead performance management through KPI tracking, post-event analytics, and continuous improvement loops.
• Price-Pack Architecture (PPA) & Portfolio Optimization
• Own PPA frameworks: price and slopes by channel, pack roles, elasticity-informed recommendations, and innovation sizing.
• Partner with Marketing/Innovation and Analytics to support portfolio decisions, to include: net revenue impact, margin, velocity, incrementality, and cannibalization.
• Monitor competitive pricing trends and consumer behavior to inform pricing and promotional decisions.
• Customer & Channel Strategy Support
• Support customer/channel commercial plans with RGM lenses: assortment, strategy, promo calendars, pricing compliance, and competitive benchmarking.
• Work closely with Sales Finance and Corporate FP&A to align RGM initiatives with financial targets, forecasting, and performance measurement.
• Collaborate with Sales to improve negotiation readiness through fact-based insights.
• Analytics, Tools & Ways of Working
• Build scalable RGM tools and routines: scorecards, templates, playbooks, and decision forums.
• Partner with Sales, Finance, IT to implement Confido TPM.
• Partner with Analytics to leverage business intelligence, forecasting, and advanced analytics in support of revenue growth initiatives.

What You’ll Need

• Bachelor’s degree. MBA preferred
• 8+ years of progressive experience in Sales Finance / Revenue Management / Commercial Strategy or related functions within CPG
• Experience with TPM tools, syndicated data, RGM toolkits
• Deep expertise in pricing strategy, promotion optimization, trade investment effectiveness, and price-pack architecture
• Strong commercial and financial acumen
• Proven ability to influence cross-functional stakeholders and drive adoption of new capabilities
• Clear ability to translate data into actionable strategy
• Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple priorities effectively
• Advanced analytical, strategic thinking, and problem-solving skills

Healthy, Diverse Teams Breed Innovation

Kevin’s Natural Foods is proud to be an equal opportunity employer. We deeply believe that diverse backgrounds and experiences make better teams, and we seek to attract talent from all walks of life.