Senior Manager, Strategic Marketing - Advanced Manufacturing & Life Sciences
About the role
ARCO Design/Build is a national leader in design-build engineering and construction, serving clients across various industries including pharmaceuticals, biotech, advanced materials, metals, automotive, clean energy, aerospace and defense, and next-generation manufacturing.
Responsibilities
Campaign Strategy & ROI Ownership: Design, execute, and manage integrated marketing campaigns across digital, content, events, and direct channels - scoped to budget and driven by measurable outcomes. Own campaign performance from planning through reporting, with clear accountability for pipeline contribution, lead generation, and ROI delivered to the business.
Marketing Budget Management: Manage marketing budgets with discipline and precision, making smart tradeoffs to maximize return while staying on target. Build and maintain reporting frameworks that give leadership clear, honest visibility into what is working and where to invest.
Line of Business Marketing: Develop and execute integrated marketing strategies aligned to the growth objectives of the Advanced Manufacturing & Life Sciences line of business nationally. Create compelling positioning, messaging, and content that speaks to the capital project decision-making process.
Project Promotion & Jobsite Marketing: Attend project kickoff meetings and engage directly with project teams to understand the scope, complexity, and differentiating elements of what ARCO is building. Extract the story from every project and translate it into compelling market-facing content. Develop and execute jobsite marketing programs that create visibility and brand credibility at the point of construction.
Thought Leadership & Brand Credibility: Lead thought leadership content development, white papers, case studies, technical articles, event presentations, and digital campaigns. Stay consistently attuned to industry trends and proactively bring creative, market-relevant ideas that connect with decision-makers in new and differentiated ways.
Collaboration & Stakeholder Partnership: Collaborate closely with BD leaders, sellers, and seller-doers to develop pursuit materials, capability statements, and proposal content tailored to specific verticals and regions. Communicate clearly and confidently with associates and executive leaders alike, including the ability to manage up effectively.
Qualifications
Experience & Industry Knowledge: 8+ years of marketing experience, with a meaningful portion in the engineering, construction, or industrial/manufacturing sectors. Working knowledge of capital project execution and the ability to communicate credibly about project lifecycle, cost, and schedule. Experience marketing to or within industries such as pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, or aerospace and defense - with an appetite for learning and activating new verticals as business priorities shift.
International Marketing Experience: International marketing experience, including targeting foreign companies, navigating cultural nuance, and supporting FDI-related business development. Proven ability to develop high-quality technical content and thought leadership that drives engagement with senior-level industrial and real estate decision-makers.
Technical Proficiency: Proficiency with CRM platforms (Microsoft Dynamics 365 preferred), marketing automation tools, and digital marketing channels. Bachelor's degree in marketing, communications, business, or a related field; advanced degree a plus.
What We Can Offer You
We are seeking a Senior Manager of Strategic Marketing to serve as the dedicated marketing partner for our Advanced Manufacturing & Life Sciences line of business, headquartered in Raleigh, NC. This is a high-impact, highly visible role that sits at the intersection of marketing strategy, business development, and capital project intelligence.