Senior Manager, Store Experience

About the role

The Senior Manager, Store Experience sits at the center of how Athleta comes to life in the physical world. This role leads the end-to-end marketing strategy for stores—ensuring every touchpoint, from signage to activations to new store openings, delivers a cohesive, premium, and brand-defining customer experience.

Reporting to the Director of Integrated Marketing, this leader serves as the voice of stores within the marketing organization—deeply understanding store environments, fleet needs, and customer behavior—and translating brand and product strategy into best-in-class, scalable retail experiences. This role blends strategy and execution, partnering cross-functionally with Visual, Retail, Creative, Merchandising, and Operations to bring 360 campaigns to life in a way that feels uniquely Athleta.

What you'll do

• Store Marketing Strategy & Vision
• Define and lead the seasonal and annual marketing strategy for stores, ensuring alignment with brand and product campaigns
• Translate brand storytelling into physical retail experiences that are inspiring, intuitive, and conversion-driving
• Establish the vision and standards for how Athleta shows up across all store touchpoints
• 360 Campaign Integration
• Own the in-store expression of all Tier 1/2/3 brand and product campaign
• Ensure signage, storytelling, and outfitting moments ladder directly to campaign strategy and creative
• Partner with Integrated Marketing leads to bring campaigns to life consistently across channels
• Store Experience & Activations
• Lead concepting and execution of in-store activations, events, and experiential moments that build community and cultural relevance
• Develop new ways for stores to engage customers beyond product (events, partnerships, localized moments)
• Pilot and scale innovative formats that elevate the customer experience

Who you are

• New Stores, Remodels & Fleet Evolution
• Own the marketing strategy and launch plans for new store openings and remodels
• Define storytelling frameworks, signage strategies, and customer journeys for new formats
• Partner closely with Store Design and Visual teams to ensure brand consistency and impact
• Cross-Functional Leadership
• Act as the primary marketing partner to Retail and Visual teams
• Align priorities across Creative, Production, Merch and Operations to ensure seamless execution
• Lead timelines, budgets, and processes for all store marketing workstreams

Pay

Salary Range: $149,900.00 - $194,900.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits

• Mercandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

With our growth, comes an even greater responsibility to be a force of good. In 2018, Athleta became one of the largest apparel companies in the world to certify as B Corp, a certification aiming to create a community of for-profit companies committed to redefining success in business. Learn more

San Francisco, home to our brands and people

San Francisco has always been a hub for artistry and innovation—and for 55 years, it has inspired Gap Inc. as the home of our brands and people. Creativity is woven into our legacy, and we’re proud to continue supporting the local community that fuels it.

Through our partnership with Nest and the Makers United SF program, we’re working to bridge opportunity gaps for local creatives, giving them a platform to showcase their work and thrive. With the right support and visibility, today’s makers could become the next generation of influential talent.

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