Senior Manager, Sponsorship Growth & Engagement

About the role

The Senior Manager, Sponsorship Growth & Engagement advances MAG’s mission through business development and execution of sponsorship growth. This hands-on senior individual-contributor role manages the full sponsorship sales cycle; from prospecting and pipeline development through close, renewal, and ongoing sponsor engagement. The Senior Manager partners with the VP, Strategic Partnerships on overall strategy, opportunities, and key sponsor relationships. They also partner across the organization to align sponsorship priorities with MAG’s programs, communications, and stakeholder needs, while helping ensure sponsors feel informed, valued, and connected to the community. Success in this role requires strong sales execution, disciplined pipeline management, and excellent relationship stewardship. The Senior Manager independently drives day-to-day sponsorship acquisition and renewal activity while working within the broader strategy established with senior leadership. Guided by the MAG values, the Senior Manager maintains accurate sponsorship data and systems, ensures consistent delivery of sponsor commitments throughout the year (including event-related execution), and uses metrics to keep efforts coordinated and measurable. They also identify practical process improvements that increase consistency and reduce manual work, helping to position sponsorship efforts for meaningful impact. Reports to the VP, Strategic Partnerships. Full‑time position; remote with some travel for MAG events.

Responsibilities

• Own day-to-day execution of MAG’s sponsorship growth and retention strategy, working with the VP, Strategic Partnerships to achieve annual sponsorship revenue goals.
• Own the full sponsorship sales cycle, including prospect identification, outbound outreach, qualification, proposal development, follow-up, negotiation, closing, and renewal.
• Maintain an active, accurate sponsorship pipeline and regularly report on prospect activity, conversion, renewals, revenue pacing, forecast, and risks/opportunities.
• Partner with Marketing and Communications on targeted engagement strategies, including segmentation, campaigns, and personalized outreach designed to generate opportunities and strengthen retention.
• Ensure sponsors understand benefits and receive a consistent, high-quality experience.
• Identify, solicit, and secure sponsors for Regional Meet-Ups and other designated MAG programs.
• Partner across the MAG to align sponsorship needs with MAG priorities.
• Coordinate sponsorship campaigns and communications to ensure accuracy, clarity, and consistency.