Senior Manager, Spirits Brand Development

About the role

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here. View our Corporate Values and Mission Statement here.

Responsibilities

• Lead the development and execution of strategies that build distinctive brands, strengthen consumer connections, and deliver business results.
• Oversee marketing activities with up to an 18‑month horizon, guide brand planning, and manage the overall brand P&L and A&P budget.
• Turn consumer, customer, and channel insights into compelling end‑to‑end experiences.
• Work across Sales, Commerce Marketing, Sales Planning, Demand, external agencies, and business unit leadership to shape go‑to‑market plans, communications strategies, channel programs, test‑market launches, and marketing innovation.
• Establish KPIs, evaluate performance