Senior Manager, South Marketing Lead

About the role

We are seeking an experienced and innovative Regional Marketing Leader to join our team. This role requires a seasoned marketing professional with proven expertise in B2B strategies, a growth-oriented mindset, and a passion for collaborating across solutions lines to deliver impactful results. We are hiring a leader for the South region. This position will be a hybrid role out of our Dallas, TX or Miami, FL office.

Responsibilities

• Develop and execute regional marketing strategies for both Human Capital and Risk Capital solutions
• Collaborate with NA Marketing Team and sub-regional leaders to align strategies with business growth and retention objectives
• Communicate results and strategies effectively to stakeholders, including sub-region executive committee and NA CMO
• Incorporate regional audiences into demand-generation campaigns with a focus on segmentation and lead generation
• Oversee the creation and distribution of content tailored to sub-regional needs
• Lead regional event strategy and ensure alignment to growth priorities with ability to measure ROI
• Define and refine the sub-region’s brand voice for both Human Capital and Risk Capital, ensuring alignment with corporate identity
• Lead social media campaigns to enhance awareness
• Collaborate with NA Human Capital and Risk Capital teams to influence and leverage impactful content
• Support activation of content and manage external sub-region communications
• Responsible for leading the strategy, planning, and execution of client-facing and internal events across the region, including executive forums, conferences, sponsorships, and webinars
• Partner with business and marketing stakeholders to design event experiences aligned to growth objectives, thought leadership priorities, and client engagement goals
• Oversee end-to-end delivery, including audience targeting, content development, speaker coordination, logistics, vendor management, and on-site execution
• Manage budgets and track performance metrics to evaluate ROI, optimize future programming, and ensure alignment to broader marketing and business outcomes
• Collaborate with cross-functional teams to align marketing plans with business objectives
• Maintain strong market awareness to keep the brand relevant and competitive

Qualifications

• 7+ years of B2B marketing experience, with expertise in regional marketing strategies
• Familiarity with CRM platforms, data visualization tools (e.g., Tableau, Looker) and marketing impact reporting
• Strong analytical and critical thinking skills for data-driven decision-making
• Exceptional interpersonal and communication skills with C-suite-level presentation expertise
• Solid project management capabilities to prioritize competing demands effectively
• Strategic thinker with a growth mindset and results-driven approach
• Strong collaborative skills to work cross-functionally and align stakeholders toward shared goals
• Adaptability and resilience to thrive in a fast-paced, constantly evolving environment

Skills

• B2B marketing experience
• Regional marketing strategies
• Data visualization tools (e.g., Tableau, Looker)
• CRM platforms
• Project management
• Strategic thinking
• Cross-functional collaboration
• Adaptability and resilience

Benefits

Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including:

• 401(k) savings plan with employer contributions
• Employee stock purchase plan
• Health savings account
• Health care and dependent care reimbursement accounts
• Employee and dependent life insurance and supplemental life and AD&D insurance
• Optional personal insurance policies
• Tuition assistance
• Commuter benefits
• Employee assistance program

Pay

The salary range for this position (intended for U.S. applicants) is $110,000 - $125,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data.