Senior Manager, Lead Marketing
About the role
Vacatia is seeking a Senior Manager, Lead Marketing to lead field marketing performance across multiple regions. This role involves overseeing Partnerships Managers and field event teams, driving performance and results, and optimizing field marketing operations.
Responsibilities
- Lead & Develop Teams
- Manage and coach Partnerships Managers across East and West regions
- Drive accountability and performance across geographically dispersed field teams
- Support ongoing team development and training initiatives
- Own performance across leads, package sales, and revenue against targets
- Analyze results to identify trends and implement improvements
- Address performance gaps with actionable strategies
- Optimize Field Marketing Operations
- Partner on event scheduling, staffing allocation, and productivity optimization
- Maintain high-quality event experiences across all markets
- Support Strategy & Growth
- Contribute to budget planning, staffing models, and expansion initiatives
- Monitor market conditions, venue effectiveness, and competitive activity
- Provide regular performance updates and insights to leadership
Requirements
5+ years of experience in field marketing, event marketing, or lead generation
2+ years of experience managing teams
Experience overseeing multi-market or regional operations preferred
Background in hospitality, vacation ownership, or timeshare marketing is a plus
Strong leadership and coaching skills with a focus on accountability
Data-driven mindset with experience managing performance metrics and budgets
Excellent communication and organizational skills
Proficiency in Microsoft Office; CRM/reporting tools experience a plus
Valid driver’s license required
Regular travel (up to 35%) to support field markets, events, and team management
Qualifications
Commensurate with experience
Skills
Data analysis, project management, strategic planning, team leadership, communication, CRM proficiency, event coordination, market research, financial analysis
Benefits
N/A
Pay
TBD
Schedule
Flexible remote/hybrid schedule
Company Information
Vacatia, Inc. is an Equal Opportunity Employer M/F/D/V and values diversity in the workplace.