Senior Manager, Software Engineering (Campaign Creation Experience)

Job Summary

We’re hiring a Senior Software Engineering Manager to lead the team behind GoFundMe Pro's campaign-creation experience. The Create squad builds Studio, the campaign builder, and related tools to make fundraising accessible to nonprofits.

About the Role

This is a hands-on leadership role blending people leadership, product-minded engineering, and a data-driven, experiment-first culture. The squad is recognized for pioneering AI-accelerated development.

Responsibilities

• Own engineering delivery for the campaign-creation experience, including Studio builder framework, creation tools, optimized templates, brand kits, guided workflows, AI-assisted text and content, and the preview → save → publish flow.
• Operate in a tight triad with Product and Design, engaging early on problem framing, scope, and tradeoffs, and anchoring every initiative on a clear outcome and success metric before building begins.
• Promote an outcomes-over-output, bias-to-action culture: ship the smallest version that delivers real customer value, favoring rapid PoCs and iterative delivery over large up-front bets.
• Operate as a player-coach by participating in architecture and design reviews, technical decisions, code review, and incident response, and contributing hands-on where it adds the most leverage.
• Raise the bar on quality for a complex, interactive builder (performance, accessibility, reliability, and maintainability on a customer-facing revenue surface).
• Partner cross-functionally with Product Marketing, Care/Support, Data, and adjacent squads on dependencies, GTM, and a seamless end-to-end experience.
• Recruit, hire, onboard, and develop engineers across a distributed team through regular 1:1s, actionable feedback, career development, and performance management.
• Champion AI-assisted software development using tools such as Claude Code, Cursor, and GitHub Copilot, and help explore AI-powered product capabilities that make campaign creation easier for nonprofits.
• Own the squad's operational health and technical excellence, including incident response, observability, SLI/SLOs, test coverage, CI/CD, and trunk-based development.

Requirements

Leading and growing software engineering teams as a people manager including hiring, coaching, performance management, and career development, backed by a strong hands-on engineering background. Strong background building complex, customer-facing web applications, with deep expertise in TypeScript and modern frontend frameworks such as React, and comfort operating across the full stack. A product-minded, outcomes-first approach: you frame work around user problems and measurable behavior change rather than feature lists, and you partner naturally with Product and Design. Experience delivering in a data-driven, experimentation-heavy environment, including A/B testing, funnel and conversion optimization, and analytics instrumentation. A track record of shipping iteratively with a bias to action, balancing speed and quality on a revenue-generating product surface. Strong sense of web craft: performance, accessibility, reliability, and design system driven UI. Excellent communication and collaboration skills, with the ability to lead a distributed team across time zones. A passion for mentoring engineers, building inclusive teams, and leading as a coach and servant to the team. Preferred Experience building rich, interactive builder or editor experiences (drag-and-drop, WYSIWYG, templating, live preview). Experience with design systems and shared component libraries. Experience integrating AI/LLM-powered features into products, such as content generation or intelligent suggestions. Familiarity with product analytics and session tooling such as Heap, FullStory, Amplitude, or Looker. Experience in B2B SaaS, nonprofit technology, fintech, or e-commerce/checkout conversion. Experience owning a customer-facing checkout or conversion funnel. Familiarity with AWS and modern CI/CD practices. Demonstrated experience driving AI-assisted development adoption and best practices across teams.

Benefits

Competitive benefits including competitive pay and comprehensive healthcare benefits. Holistic support including financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being. Growth opportunities including participation in learning, development, and recognition programs to help you thrive and grow. Commitment to DEI through ongoing initiatives and employee resource groups. Community engagement through our volunteering program.

Pay

The total annual salary for this full-time position in this location is $219,000–$329,000 + equity + benefits.

Schedule

There will be an in-office requirement of 3x a week.