Senior Manager, Social Platforms and Community

Position Summary

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference.

Role And Responsibilities

We're looking for a Senior Manager, Social Platforms and Community to lead Calendar Management, Content Publishing and Community Management for Samsung Electronics America social media channels. Our ideal candidate is passionate about social media and understands how consumers engage on each of the platforms (TikTok, Instagram, Facebook, Reddit, X, etc.). This person will be an extension of the Samsung brand and represent our voice to our consumers by managing conversations with our social communities. This individual will have primary responsibility for determining the cadence, posting the content and managing the conversations across all of Samsung's US social media platforms.

• Serve as lead Community Manager for Samsung channels
• Drive cohesion across all posted content
• Collaborate with the lines of businesses (Mobile, Home Entertainment, Digital Appliances) to develop ideal posting cadence across channels

Social Media Calendar Management

• Maintain and manage the holistic social media calendar to ensure optimal posting execution across all of the Samsung teams/product categories.
• Pivot posting timing based on platform cadence best practices
• Collaborate with social media manager partners and agencies on optimal posting schedules
• Ability to identify and publish content during times with the most reach across each social media channel
• Monthly monitoring of x-team SOV to drive maximum impact of content and calendar equity across products

Content Publishing

• Daily posting of native content across Samsung's social channels: Instagram, YouTube, X (Twitter), TikTok, Facebook, and Pinterest
• Work with internal stakeholders to post content on behalf of their respective lines of business

Community Management

• Respond to consumers' comments online across Samsung social channels in a brand-approved voice
• Monitor Samsung social channels and elevate any UGC that should be considered for reposting, including tagged content
• Provide recommended post copy alongside UGC for stakeholders to review/approve
• Care: flag service, fulfillment-related or negative comments/trending themes to Customer Care for response and engagement for all platforms.
• Respond to all consumer posts, in a timely manner, that are campaign-related, positive sentiment, or product feature related
• Community management hours to be used during working hours (9:00am - 6:00pm EST), Monday – Friday.
• Light monitoring and posting on weekends or holidays.
• Proactive community management, looking for opportunities to insert Samsung into the cultural conversation
• Monitor social media conversations and engage with our audience to foster a sense of community.
• Work with respective lines of business to get needed response grids

Channel Best Practices

• Stay abreast of platform best practices, offering recommendations on how to optimize the performance of content

Reporting

• Assisting with reporting, pulling native data from platforms on a monthly basis

Skills And Qualifications

• Minimum Bachelors degree and 8 years of community management experience
• Hands on with tools like Sprinklr, Dash
• MS Office – Microsoft Word, Excel, Powerpoint
• Ability to be able to respond to business needs which may sometimes be outside office hours or weekends

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.