Senior Manager, Social

About the role

Tastemade, part of Wonder, brings together a community of people to discover mouth-watering cuisines from around the world, explore never-before-seen destinations, and elevate everyday living spaces. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design across all major streaming and social platforms, making it easy for our global audience of millions of monthly viewers to tune in and enjoy. Tastemade has been recognized with more than 65 awards, including three Emmy® Awards, three James Beard Awards, numerous Webby Awards, and has been twice recognized as one of Fast Company’s “Most Innovative Companies." This is where taste is made. Join the Tastemade team—the ultimate lifestyle video storytellers. Inspire viewers to try new recipes in their own kitchen and embark on unforgettable journeys. You’ll help make the everyday more exciting, delicious, and extraordinary. Tastemade is looking for a Social Media Senior Manager to support our mission and be a key role player in developing our broader content strategy across platforms. The ideal candidate will have an extensive background in content creation for social media and/or editorial, a deep understanding of social and YouTube analytics, and proven ability to amplify entertainment and lifestyle brands.

Responsibilities

• Lead social media for the company and act as an integral part of building strategy that leans into our award winning programming in the food / lifestyle space
• Lead audience and revenue growth on priority social media platforms by creating and platforming content that resonates with our audience and helps support our broader programming initiatives
• Manage all aspects of content optimization & packaging across priority social platforms
• Develop, implement and manage operations that are scalable and efficient, including continuously evaluating and refining processes within Social
• Closely monitor our Social Content Budget and regularly analyze ROI
• Develop strategies for emerging platforms, which may include leading the creation of content and posting as needed
• Stay constantly up to date on social media competitor trends across all platforms

Requirements

• 7-10 years experience in social media, digital video and/or editorial with at least 2 years managing a team or contractors
• Specific experience managing YouTube channels
• Expert in social media metrics, analytics and reporting, including experience using YouTube Studio & Analytics
• Proven ability to engage, connect and build an audience across multiple channels
• Ability to interpret analytics, form insights and communicate the resulting strategy to both executives and your team
• Basic knowledge of the Adobe suite (especially Photoshop and Premiere) a plus
• A passion for Tastemade, all things food, and a positive, get-it-done attitude!
• Adaptable and able to perform well during periods of change

Skills

• Creative storyteller who understands how to connect with social audiences on all social channels using great copy, video and interactions
• Intuitive leader ready to contribute who has excellent communication skills, both written and verbal, and able to lead projects across multiple departments with ease
• Investigator who uses data and analysis to determine what tactics are inspiring audiences
• Experimenter who is constantly looking for new ways to